Playstation 4: My Road To Greatness
In June 1991 at the Consumer Electronics Show, Sony first announced its vision for the PlayStation, a gaming design that would compete with the popular Nintendo.
After more than a decade of battling the evolution and competition within the gaming industry, the PlayStation 4 was introduced on Nov. 15, 2013. Since then, Sony has sold more than 20.2 million units worldwide (as of March 1, 2015).
The 2014 and 2015 “My Road to Greatness” program could lay claim to some of the enthusiasm built among avid fans. My Road to Greatness is a United States tour where PlayStation enthusiasts gather to experience unreleased games, receive exclusive swag and more.
On Aug. 22, 2015, from noon to 6 p.m., the tour visited Valdese, North Carolina, a small town in Burke County with a population of less than 5,000. A local fire fighter entered a Sony contest and won which included a surprise visit by the My Road to Greatness tour.
How does this relate to JHE? Long-time agency partner, Octagon, was the lead on the Valdese event and had a last-minute need for a 16 feet wide by 9 feet tall 12 millimeter LED wall. Knowing JHE maintained those resources in house, the call was made.
Within four hours of the initial call, the JHE team had a proposal on the table and shortly after, a great opportunity in hand.
JHE provided an entire video switching system for Sony and presented a beautiful 16 feet tall by 9 feet wide 9 millimeter LED wall which was a significant resolution upgrade from Octagon’s prior options. The LED wall was positioned on the stage and utilized for all of the event’s programming which included displaying live games.
The event was a great success with attendance nearly double the anticipated turn out. Sony also provided glowing remarks about the LED wall “upgrade.”
As with many JHE opportunities, team work was critical. From start to finish, the team consisted of Ryan Williams, Ash Munro, Jim Ablard, Joe Dennis, Jacob Meadows, Brock Schwarz and Tim Kurek.
As an extra bonus, Director of Video Engineering Jacob Meadows was even allowed “to play a new unreleased Star Wars game!”