Going “Beyond The Green” with PGA of America

Working alongside our partners at the PGA of America, CSM Production was responsible for the production of all three of PGA Works’ “Beyond the Green” events this summer, taking place at three key PGA Events – the PGA Works Collegiate Classic in Birmingham, Alabama, the PGA Championship at Oak Hill Country Club in Pittsford, New York, and at the KPMG Women’s PGA Championship held at historic Baltusrol CC in Springfield, New Jersey. At each stop, PGA WORKS’ Beyond the Green strives to make a sustainable impact in their host championship markets by partnering with local community organizations to provide students from traditionally underrepresented backgrounds access to golf industry leaders, executives and influencers to help inspire and engage them into potential careers in the golf industry. \

“The fact is, the PGA of America loves the game of golf,” said PGA Vice President Don Rea in his welcome message to the attending students during the first stop in Birmingham. “The truth is, we want to share it with everyone.”

The strategic initiative is designed to diversify the golf industry’s workforce by leveraging fellowships, scholarships, career exploration events to engage talent from diverse backgrounds. Featuring panel discussions with golf industry leaders, including PGA of America CEO Seth Waugh, Production was responsible for the stage design, set-up, technical production, and multiple experiential elements, including a custom-built Nike shoe wall for all three Beyond The Green Stops.

“I’ve learned that in this game it’s important to take initiative, because at times there are doors that are open that you don’t know are open,” said one attendee. “The biggest takeaway I got from Beyond the Green is to know there is a community out there that has open arms, welcoming me to work in this field.”