Chicago Street Race Experiential Triple Threat

While the weather forecast threatened the postponement of the inaugural NASCAR Street Race, Production wasn’t going to let a little rain stop their Experiential team, who on-site with three separate activations inside of Chicago’s iconic Grant Park. In addition to Production’s recurring season-long activations found on racetrack midways with the NASCAR Experience and Ford Performance (with Campbell Marketing), CSMP, alongside Intersport, also debuted a sizable activation for Blue Cross Blue Shield of Illinois, one of the race’s two primary corporate sponsors.