July 22, 2015


In an effort to appeal to its youngest fan base, NASCAR officially launched NASCAR Acceleration Nation. The sport’s first-ever national learning and entertainment platform was created just for kids, specifically those aged 8-12 years old. 

The program’s objective is to teach kids the fundamentals of Science, Technology, Engineering and Math (STEM) in a fun and relevant way which will be achieved through three outlets:

  • Partnering with Scholastic, the program will have classroom content that focuses on teaching aerodynamic principles;
  • Exclusive content and NASCAR-themed games and activities via AccelerationNation.com; and
  • The NASCAR Acceleration Nation Experience traveling to select NASCAR race weekends.

JHE was proud to partner with NASCAR to design, develop, execute and manage the NASCAR Acceleration Nation Experience. The 6,400-square-foot interactive experience offers kids of all ages the opportunity to sit in a driver’s seat of a stock car and learn more about the sport through customized games.

For the 2015 season, the experience will travel to six racetracks. 

NASCAR, experiential activation, youth marketing, STEM,