September 14, 2012

From race tracks to bulls to the Belk Bowl … JHE Production Group is determined to close out a busy 2012 on a high note. To the 80-person small business, being selected to produce the 2012 Official Belk Bowl FanFest is an exciting new opportunity. 


            The Belk Bowl FanFest is a fan-favorite, pre-game festival taking place Thursday, December 27 from 2 p.m. to approximately 5:30 p.m. outside of Bank of America Stadium in Charlotte, N.C. The annual festival will provide game attendees and locals a variety of family fun, food and entertainment including live music, interactive games, face painting, official Belk Bowl merchandise, cheerleaders and marching bands. In addition, Country Music Association and Academy of Country Music “Vocal Group of the Year”, Lady Antebellum, was announced as the featured act at the 2012 Belk Bowl FanFest. Lady Antebellum is scheduled to perform at 4:30 p.m.

            Working closely with the Charlotte Collegiate Football group, a non-profit organization that runs the Belk Bowl, JHE will be responsible for the event experience which includes overall production of the Belk Bowl FanFest, site design, experiential activation, live entertainment production, infrastructure, audio engineering, lighting and run of show. For the long-time producer of the 18-year-old festival, Food Lion Speed Street, this opportunity aligns perfectly with JHE’s expertise.

            The 2012 Belk Bowl will take place following the FanFest at 6:30 p.m. ET and will be televised nationally on ESPN. The 11th annual Belk Bowl features a matchup of the Atlantic Coast Conference and the Big East Conference.



Belk Bowl, Charlotte, Atlantic Coast Conference, Big East Conference, Bank of America Stadium, Lady Antebellum, Food Lion Speed Street