“Fans, start your conversations!”
When PCG Campbell client, Ford, decided to bring its social network to “life,” the agency enlisted JHE to design an interactive, social-media friendly, one-stop destination for Ford fans. A brand with a strong social presence, Ford Social is an online network where fans go to learn, share and chat with insiders and fellow Ford owners.
JHE infused the Ford Social mentality into a crisp, clean display featuring the latest in technology. Fans that enter the futuristic display filled with large screen TVs and touch screens are instantly immersed in the Ford Social lifestyle. A social hub, fans and drivers alike are invited to interact via social media about the happenings around the track, in the garage and behind the wheel of their Ford vehicle. Fans choose their Ford badge to post to their social media channels and print on a pin to wear around the track. Every tweet using @FordRacing or hashtag #FordSocial is featured live on oversized screens, keeping fans in the know of Ford happenings both at the track and worldwide.
In March 2013, the display debuted at Auto Club Speedway in Fontana, Calif., and will travel to a number of events including five NASCAR races – Talladega Superspeedway, Michigan International Speedway, Bristol Motor Speedway, Kansas Speedway and Homestead-Miami Speedway. In addition, the Ford Social display will make appearances at Charlotte Fan Day, Greenbrier Golf Tournament, NHRA event in Seattle and NASCAR Sprint Cup Series Champion’s Week in Las Vegas.
Get ready to be social!