Recently at CSM...

Feb, 23, 2021

Our team was in Daytona executing several experiential activations during Daytona 500 week.  The team was able to produce these displays while following social distance guidelines and allowing the fans to safely engage with these brands.



Ford Performance had activations at The Ocean Deck and The North Turn.  The activation featured Ford vehicles on display and a data capture station that allowed social distancing.






FOX Entertainment promoted their new show, The Great North, at Daytona International Speedway giving away promotional items to fans at the track.

Experiential Activation, Daytona 500, NASCAR, Socially Distanced Events, Hand Sanitizer Stations, Live Events
May, 28, 2020





In addition to creating unique custom elements for a wide range of clients, our fabrication shop is designing and building customizable hand sanitizing stations for strategic placement at your business or your next event.

Click here for more information: Custom Hand Sanitizer Stations





Fabrication, Custom, Hand Sanitizer, Events, Charlotte, North Carolina, Event Solutions
Feb, 21, 2020

Super Bowl LIVE

Super Bowl LIVE was a free week-long fan fest for anyone in the surrounding Miami area. The festival featured the Huddle Down Community Stage, Road to the 11th, Tailgate Town featuring a Culinary stage, water shows, an environmental village, evening parades and fireworks.  

Our CSM Production team was in Miami for weeks producing and building the elements of Super Bowl LIVE, including overall branding, production, A/V, logistics and custom fabrication.  

Super Bowl Live was a true #TeamCSM effort. Here are some fun facts around the event: •Custom footballs featuring the scores of all 10 past Miami Super Bowls that play audio highlights from each game

•Over 100 pieces of signage, 1,000 bike fence covers, and 4,000 feet of branded fence scrim •LIV fountain logo measures in at 145' wide and 42' high. Sign weighed in at 28,000 pounds, letters were 21' tall, and the overall structure weighed just shy of 100,000 pounds



Our partners at FOX Sports held their ninth Super Bowl broadcast this Sunday, while also holding over 100 hours of programming across FOX, FS1 and FOX Deportes live from its South Beach studio.  

The CSM Production team provided operational support for these programs, as well as helping design the experiential activations for FOX and its partners LEGO Masters, Kay Jewelers, and FOX Nation.  

CSM and FOX were able to diversify their assets over the week and create several activities that showcased the experiential impact we can have working together with diverse teams.  

FOX Sports brought the Daytona 500 to South Beach with a display showcasing the speedway’s famous 31-degree banking.  CSM Production designed and built the custom display that held two NASCAR show cars.

Fans could get an Instagram worthy view of South Beach by taking a spin on the 70-foot Masked Singer Ferris Wheel.  The Ferris Wheel gondolas were branded with the characters from FOX’s hit show that had its Season Premiere after the Super Bowl.

LEGO Master’s over 6,400 custom squares that were built by fans to complete the 10’x15’ LEGO Super Bowl mural.

Super Bowl, Super Bowl LIV, Experiential Operations, Miami
Sep, 12, 2019

College Football season is here and this season features two Allstate "Football Season is Mayhem" tours.  The activation, in which we worked with Octagon to bring their idea to life, features a custom goalpost that fans hang on to get their photo taken and emailed to them.  CSM Production provided the fabrication, display build, signage, operations, and logistics for both tours. The two tours will run through the college football season and will place the Allstate activation at iconic college stadiums and rivalries throughout the country each week.

Take a look at some of the stops:

Orlando, FL



Dallas, TX

Experiential Activation, tour, experiential marketing, college football, custom fabrication
Apr, 03, 2019

The NTT IndyCar Series kicked off its race season with the running of the Firestone Grand Prix of St. Petersburg.  Also making its debut at the event was the NTT Performance Pit!  This custom CSM-designed structure will provide a premier hospitality viewing area for all of the IndyCar action this season.  Guests can enjoy tiered seating, televisions with multiple video feeds of the racing action, and a high-end audio system.  Over 2400 hours went into the design and fabrication of this one-of-a-kind mobile hospitality unit.  CSM Production handles the logistics and setup of the NTT Performance Pit, which will travel over 30,000 miles across North America on the IndyCar circuit.


IndyCar, Fabrication, Custom, Experiential, Hospitality
Nov, 05, 2018

CSM Production was tasked with coming up with an interactive VR experience for fans at the Spectrum Center during Charlotte home basketball games for the 2018-2019 season.  The Spectrum Mobile Virtual Reality Shootout was created with two 8’ x 8’ playing areas for fans to test their skills. Using Oculus Rift headsets, participants are virtually transported onto the court at the Spectrum Center to participate in a 3-point shootout, with 90 seconds on the clock to shoot their way to the top of the leaderboard.  Inside the game, players are able to experience the incredible detail Talespin put into creating this custom game software, including an arena full of cheering fans and basketballs that catch fire after making three shots in a row.     

During the Charlotte home opener approximately 150 people engaged in the activation, which takes about 3 minutes per participant.  Friends and family lined up to cheer each other on and compete for the top spot on the Spectrum Mobile leaderboard.  After the experience, participants receive a GIF of their gameplay and encouraged to share their experience on social media. 

This project also included a custom build out in the concourse of the Spectrum Center.  The back wall for the activation was constructed in layers to bring the Spectrum brand to life through 3D texture and color.  Two 65” TVs are built into the wall broadcasting live gameplay so spectators are able to see what the participant is experiencing.  The space also includes a custom basketball court flooring, a custom ball rack, and branding and signage for when the space is not in use.      

We are excited about this continued activation throughout the 2018-2019 basketball season and look forward to engaging with fans at all of the home games!

Experiential Activation, VR, Spectrum Center, Charlotte
Sep, 28, 2018

The NASCAR Playoffs started in Las Vegas and CSM Production was on hand to help kick things off! 

The weekend began Thursday with the NASCAR Burnout Boulevard Fueled by Sunoco.  All 16 Playoff drivers did a lap down Las Vegas Boulevard and burnouts in front of the Wynn Hotel.  CSM Production managed all lap logistics including city planning, staging, audio, and creative.

The NASCAR Playoffs Party at The Fremont Street Experience, featured a free concert by Cole Swindell.  The event also included official partner experiences and all 16 Monster Energy NASCAR Cup Series Playoff cars on display. CSM Production was responsible for all aspects of the event including vendor/display management, concert logistics, creative design, print, install, video content, show car coordination, hospitality, event operations, and run of show.

The action for the weekend didn’t stop there.  At the track fans could snap a photo with a replica of the iconic Las Vegas sign.  This was the last stop on the tour that took the sign to four other races throughout the season encouraging fans to visit Las Vegas.  Fans could also check out Trackside Live where driver appearances, music, and games took place throughout the weekend.  The CSM Production team also produced a pre-race concert, NBC Peacock Pit Box, Freightliner Hospitality, NASCAR Fuel for Business Council Meeting, and the opening ceremonies for the World of Westgate 200, DC Solar 300, and the Southpoint Hotel & Casino 400.

It was an exciting start for the NASCAR Playoffs and the action will keep going through Championship Weekend at Homestead.




Live Shows, NASCAR, NASCAR Playoffs, Experiential Activation, Las Vegas
May, 18, 2018

As the No. 5 cause of death and a leading cause of disability in the United States, stroke is a serious matter. It is a disease that affects the arteries leading to and within the brain.

TheAmerican Heart Association | American Stroke Association (AHA|ASA) continues to raise the bar and create more awareness of strokes and its impact. CSM Production was thrilled to lend a helping hand to AHA|ASA and CP+B as it executed an event on Saturday, April 28 from noon to 6 p.m. at Perimeter Mall in Atlanta.

The American Heart Association |American Stroke Association commissioned CP+B to plan a one-day, public engagement to educate the public on the on the most common warning signs and symptoms of stroke and the importance of calling 9-1-1.  An estimated 150 people were in attendance.

CSM Production was responsible for designing and building a 20-by-20 footprint including 20-by-10-by-7 truss structures to feature American Heart Association |American Stroke Association signage.

Through an educational experience, interactive stations and signage, the space clearly communicated the F.A.S.T. educational messaging.  F.A.S.T is an acronym for identifying the most common signs and symptoms of stroke – (F) face drooping, (A) arm weakness, (S) speech difficulty, and (T) time to call 9-1-1.

To make the F.A.S.T. experience come to life, CSM Production created a face drooping station where guests could look into a mirror to recognize the difference between what your face should look like versus what it may look like when having a stroke. In addition, an arm weakness station featured identical items with one of the two weights added so participants could feel the difference in weight holding the same item in his or her hand. A third station mirrored slurred speech by talking to an app that plays your voice back slow.

The experience also included a photo booth for a sharable social media experience and to raise awareness.

American Heart Association, American Stroke Association, Stroke, FAST, experiential, exposure
Mar, 21, 2018

In September 2017, Mazda tapped CSM to come up with new creative ideas for their consumer display to launch at the Rolex 24. With months of planning and conversations, CSM led in the development of the launch and tour including a new footprint and racing pod trailer.

With an objective to maximize interaction with consumers through hitting on Mazda’s four pillars, CSM provided the direction for a new thought process behind engagement including a new prizing concept that was introduced through a three-tier model: owners, previous owners and general consumer.

With a 100-by-100 footprint to design, construct and operate, the team created several features to bring Mazda’s brand to life. To showcase three of Mazda’s most impressive feature offerings - Design, Motorsports and New Technology, the footprint included a 30x30 tent with a custom built 10x30 interactive wall, a racing pod trailer with a rooftop area for Mazda owners, a prototype show car of the all-new Mazda Team Joest RT24-P racecar, and two race simulators.

Along with the production of the entire space, CSM Production built a custom hydraulic ramp for the RT24-P that was meant to showcase any race track banking.

Throughout the weekend, CSM’s footprint saw more than 2500 fans. This unique Mazda experience will appear again at the Mobile 1 Twelve Hours of Sebring in Sebring, FL, on March 11.

Mazda, CSM, Production, Motorsports, Design, New Technology, Experiential, Tour, Rolex 24
Jan, 24, 2018

When NBC Sports returned to NASCAR in 2015, the national TV network turned to CSM Production to design and construct an easily-deployed, high-tech stage which served as an at-track broadcast booth. Up for the challenge, the CSM team factored in multiple location sites throughout a race weekend including fan-focused areas, pit road, Victory Lane and more based on each venue. 

In addition, CSM Production’s experts custom built four carts in 2015 to meet NBC’s needs over the course of its 20-race week season. Each cart varies in functionality from a mini studio on wheels complete with fiber, audio and video equipment, and Wi-Fi; a booth prepared specifically to meet the statisticians’ needs; a robo cam cart to showcase different camera perspectives with specially-designed rails; as well as a fixed camera cart.

As the 2017 NASCAR season wrapped up, here’s a look at NBC Sports by the numbers.

  • In two hours, the team was show ready including unloading from the custom hauler, stage placement and stage build.
  • Two CSM Production employees – John Autrey and William Navey – spearheaded the NASCAR on NBC efforts.
  • Over the span of our partnership with NBC, CSM Production’s stage played host to three weekly commentators for the “Countdown to Green” and “NASCAR America” shows - Krista Voda, Kyle Petty and Dale Jarrett along with several guest appearances by drivers.
  • Three 7000-watt Honda generators and two 2000-watt Honda generators were required to power the stage from build to broadcast.  
  • The NBC custom-designed and built stage weighs seven tons.
  • The high-tech, self-contained stage equipped with hydraulics, a generator, CAT-5 and Wi-Fi could be setup and operational in approximately 12 minutes.
  • NBC was armed and ready with support staff. It required 14 to 18 people, including three talent, one stage manager, one audio tech, one lighting tech, one hard camera operator, two for the jib camera, one makeup artist, two robo camera operators, two utility players that work with CSM Production and up to four people that assisted with stage strike.
  • Depending on the track, the amount of fiber needed to reach the NBC Sports stage and feed back to the TV trucks ranged from 600 feet to 4,500 feet.
  • At times, CSM Production was required to dismantle the stage and depart pit road within six to seven minutes of the race getting underway. It took a team effort to orchestrate a timely departure, and according to Autrey, “I wouldn't want to do it with anybody other than the ones we have!”

CSM Production’s work with NBC Sports does not end here. The duo will be working together in 2018 on Rugby World Cup Sevens as well as NASCAR.

experiential, NASCAR on NBC, by the numbers, NBC Sports, Krista Voda, Kyle Petty, Dale Jarrett
Jul, 26, 2017

Yet again, we’ve joined forces with our friends from LeadDog Marketing for the JJ II Experience, a national Reebok tour bringing awareness to the JJ Watt-inspired training shoes.

With stops planned daily at multiple locations, CSM Production fabricated and sourced assets for the tour that would make setup and transportation quick and easy.  CSM’s in-house fabrication team designed and constructed six premium turf-covered shoe displays showcasing Reebok's JJ II training shoes.

The team also customized the locker and sourced the furniture, iPad kiosks and vertical monitors for the JJ Watt locker room experience and supplied branded turf, tires and plyo boxes for the training area.  Most assets included custom branding through stenciling and vinyl decals. 

The tour kicked off July 14 in Houston. 

JJ Watt, NFL, football, Reebok, athletic shoes, experiential, tour
Jun, 23, 2017

Dating back to 1987, CSM Production has had a long-standing relationship with Charlotte Motor Speedway and Speedway Motorsports, Inc. The two groups have conjured up, designed and delivered countless fan experiences over the course of nearly three decades.

Yet again, a fan-focused experience is born ... NASCAR Trackside Live.  

"Speedway Motorsports, Inc. has always been about giving our race fans more,'" said Marcus Smith, the president and CEO of Speedway Motorsports. "NASCAR Trackside Live is going to deliver just that, with more driver access, more entertainment options, more live music and worldwide broadcasts from the stage. There's something for everyone at NASCAR Trackside Live. It's going to be a real centerpiece for the Fan Zone experience at all of our tracks."

NASCAR Trackside Live debuted at Charlotte Motor Speedway in May and will travel to SMI properties in 2017 including Sonoma Raceway, Kentucky Speedway, New Hampshire Motor Speedway, Bristol Motor Speedway and Texas Motor Speedway.

Activated with appearances by NASCAR drivers, live music and the filming of the one-hour "Trackside Live!" broadcasts on

CSM Production is responsible for tour management, asset delivery and setup including a 16x9 screen and a SL250 stage as well as lighting, sound and signage.

At each event, the team and all involved are motivated by this mission statement: “NASCAR Trackside Live! We are … built on racing; fueled by fans. Drivers have fun, fans have fun, and we have fun.” 

Tour, Speedway Motorsports, NASCAR, Trackside Live, fan experience, racetrack
Jun, 06, 2017

LeadDog Marketing is known for creating, marketing and activating one-of-a-kind brand experiences for a multitude of clients including global nonprofits like UNICEF. 

Earlier this year, UNICEF approached LeadDog to design a three-city tour to promote UNICEF Kid Power. As a member of the CSM family, LeadDog enlisted the production team for support in the experiential tour.

UNICEF Kid Power is a growing movement of kids and families activating their inner heroes to end global malnutrition. With a UNICEF Kid Power App or Band, kids transform their activity into lifesaving nutrition that UNICEF delivers to severely malnourished children around the world.

Here’s how UNICEF Kid Power works: As kids get active, they earn points for their activity as they go on Missions to unlock lifesaving Ready-to-Use Therapeutic Food packets. The more kids move, the more points they earn and the more lives they save. 

To date, more than 200,000 people have joined the UNICEF Kid Power team. By running, jumping, playing and getting active, these inspired Americans have unlocked more than 6.4 million packets of protein and vitamin-rich Ready-to-Use Therapeutic Food packets -- enough to provide a full course of lifesaving nutrition for more than 40,000 children in countries around the globe. 

To team up with UNICEF Kid Power in person, events took place in Atlanta, Los Angeles and Chicago throughout May. 

LeadDog and CSM Production created a family-festival atmosphere with multiple interactive areas, designed the “Target Crazy Maze” and more. Here’s a quick look at the programming at the three events:

  • UNICEF Kid Power Band demonstration area
  • Constructed activity stations including the Target Crazy Maze, Scavenger Hunt to Save Lives incorporating RUTF packets, and You’ve Got the Whole World in Your Hands incorporating UNICEF-supported countries
  • Star Wars Activity Station featuring photo booth and data capture with real-life R2D2
  • Interactive stage programming including exclusive UNICEF Kid Power Dance, Kid Power yoga, Simon Says and Hula Hoop Parties
  • Step and repeat for interviews

CSM Production’s role entailed maze creation, audio/video management, stage construction and signage, transportation and onsite production.   

The three free events saw engagement with almost 3,000 kids and families, capturing data for over 1,000 attendees through online RSVP’s, photo booth and onsite Kid Power Band giveaways. It was also a unique opportunity for UNICEF to provide local touchpoints with existing donors and volunteers, reaching over 100,000 national database registrants in the three markets.

LeadDog, CSM, experiential tour, Atlanta, Los Angeles, Chicago, tour, UNICEF, kid power
May, 31, 2017

On May 15, CSM Production set sail on a 10-city tour with Girl Starter, the business-genre, reality-competition TV show that documents eight girls ages 18 to 24 as they compete for seed-round funding.

The show concept was created by its name sake company – Girl Starter, a revolutionary trans-media entertainment and technology company that activates, amplifies, mentors and funds the next generation of female business leaders. 

To find the next female boss, CSM Production is coordinating the East Coast, two-month tour including tour vehicle management and event infrastructure for casting calls. Known as Girl Starter Live, the tour will visit college campuses for one day to build brand awareness, produce digital content and serve as a casting venue for season two.

A 2,400-square foot experience will be constructed on each campus with a multitude of sponsored-experiences such as:

  • Staples presents The Power Center, a location to host live talks with executives, local entrepreneurs, university guests and others;
  • “6 Steps” is an interactive space to showcase Girl Starter’s six steps of early phase business building;
  • Staples Immersive Set is a place for selfies, to work and hang out;
  • Vera Bradley Pop-Up Store features exclusive merchandise, is a great place to record a 15 second video on why “It’s Good to Be a Girl”, and a venue to submit designs for the next “beautiful solution” bag; and
  • The United States Air Force’s recruitment efforts will be amplified with engaging ways to utilize an entrepreneurial mind-set with a career in the Air Force.

Over the course of 45 days, Girl Starter Live will visit college campuses in Boston, New York, Philadelphia, Washington, D.C., Atlanta and Miami with stops in between.

The show premiered on Discovery Networks’ TLC Friday, April 28 at 7 p.m.

Girl Starter, tour, experiential, East Coast, Staples, Vera Bradley, United States Air Force
Feb, 13, 2017

In 2016, Campbell Marketing and Communications, the agency of record for American car manufacturer, Ford, invited JHE to assist with an experiential program at the Rolex 24 at DAYTONA.

After a successful relationship at that event and several others that year, JHE again collaborated with Campbell on Ford’s consumer experience at the 24-hour race on Jan. 28 and 29, 2017.

The Ford display sported a three-car garage constructed with a 64-by-12 truss grid and featured a 65-feet-tall tower topped with a round Ford Performance sign that was eight feet in diameter.  

Guests of the annual event at Daytona International Speedway perused the multitude of production vehicles on display including a Ford Explorer and F150 King Ranch. But, it was the Ford Performance line that captured the hearts of all such as the Mustang GT350R, F150 Raptor, Focus RS, Fiesta ST and of course the street-legal version of the Ford GT.  

The Ford Performance display at IMSA races is one of few places, outside of SEMA, car shows, etc., that the public can get an up-close look at the Ford GT as well as the line of Ford Performance vehicles.

In a 100-by-100 footprint designed and built by JHE, guests enjoyed a “Ford Owners Lounge,” complete with leather couches, arm chairs, pub tables and two 60-inch televisions. Here, Ford owners could get out of the elements, watch TV, get a snack and a bottle of water, charge their phone and make new friends with other Ford owners and race fans. 

There also was a product specialist within the display to answer consumer questions about the vehicles on display or Ford Performance questions

Due to the length of the Rolex 24 at Daytona, JHE integrated a comprehensive LED lighting package into the display.  Every car was lit up bright to allow race fans to view their favorite Ford Performance vehicles when they took a break from watching the race. The lighting package enabled the display to stay open longer and thus allowed Ford to reach and interact with more customers than would be possible without the lighting enhancements. 


**Photo Credit: Paul Nolasco

Rolex 24, Campbell Marketing, Ford, Ford Performance, experiential, display, consumer, Daytona
Jul, 28, 2016

The final stop on Ford Chip Ganassi Racing’s victory lap after winning the Le Mans 24 Hours was at Ford’s Product Development Center in Dearborn, Michigan, to present the winner’s trophy to Ford Motor Company employees.

And JHE was there on July 12 to provide the support needed to make the event go smoothly and effectively.

Drivers Joey Hand, Dirk Mueller and Sebastien Bourdais and team owner Chip Ganassi, along with Ford Performance executives, gathered in Dearborn to make the presentation to the employees. In addition to the trophy presentation, there were question-and-answer sessions and autograph signings with employees.

JHE provided a hospitality trailer with full awning, a 20-foot by 16-foot stage with a 15-foot high roof and backdrop, three covered truss structures to house cars on display, audio video assets and Ford Performance branding and signage.

The cars on display included the No. 66 Ford GT that won Le Mans and the No. 67 Ford GT that finished third.

In total, JHE provided over 25,000 pounds of gear and equipment that required an eight-hour load-in and a five-hour teardown.


Ford, Ford Performance, Chip Ganassi Racing, Le Mans 24
Jun, 28, 2016

A golf course on Sixth Avenue in New York City? No problem. FOX Sports just turned to the experts at JHE Production for a realistic set to help promote their coverage of the 116th U.S. Open.

FOX Sports wanted something authentic and fun to mark its coverage of the U.S. Open at Oakmont Country Club. JHE delivered with a realistic, albeit miniature re-creation of the third and fourth holes at Oakmont along with the famed “Church Pews” from the iconic golf course.

It wasn’t your normal miniature golf course. JHE’s design mixed artificial and organic materials into the course layout to create an authentic feel. The famous “Church Pew” bunkers of Oakmont were filled with beautiful white sand and real fescue. The traditional thick U.S. Open rough bordered the edges of the 35-foot long fairways while flowers bloomed in the background.

In addition to playing the two-hole course fans were able to capture their experience and share it with their social network in a photo area that included a visit from the U.S. Open trophy.

The display was also used as a broadcast set throughout the week, with various FOX NEWS, FOX Sports and FS1 shows filming live and taped segments. From hall-of-fame baseball players to Emmy Award winning Katie Nolan, celebrities toured the course before, during and after interviews.

There were challenges to this accurate depiction of Oakmont, though.

All building and striking had to be done between the hours of 7 p.m. and 7 a.m., the time frame the JHE truck was allowed to be onsite in Manhattan.  The JHE team worked from 7 p.m. Saturday, June 11 to 7 a.m. Sunday, slept until 11 a.m. and then were back at work until 9 p.m. to make sure the set was ready for an 8 a.m. unveiling on that Monday.

The JHE team had to switch from their normal experiential duties throughout the week into a role of head agronomist as they had to keep the course in top condition, watering it several times a day to keep it fresh in the withering New York City heat.

U.S. Open, Golf, PGA, USGA, Events, Event Production
May, 25, 2016

A Belmont Abbey College graduate, Jordan Black was recognized in 2015 with the JHE “Bert Award” for his continuous loyalty to the company and its people.

The father of McCoy, who will be one years old June 6, is expecting twins in the fall of 2016 which may make juggling his role as senior manager of experiential a challenge.

Along with his colleagues, Jordan manages multiple clients including Ford, Lowe’s, Kobalt and several others. The role requires concept development for experiential activations, working with creative services to design the concept and then all logistics related to bringing the vision to life.

Jordan joined JHE in January 2012 as a contractor and has since become a full-time and valued employee.

Q&A with Jordan

  • What is the best lesson from college that still applies to your job? Be honest, be sincere and always do more than what is asked of you.
  • What is the best career advice you ever received? Never get complacent or slack because there is always someone ready to take your place.
  • What is the accomplishment at JHE you are most proud of? Winning the Bert Award
  • What’s your secret to success? Love what you do! Always give it everything you’ve got!
  • What has been your best mistake? Leaving pieces of truss at the shop, in turn building a different display and the client loving it.
  • What is the best part of working at JHE? The guys in my department.

Things People May Not Know About Jordan

  • On my iPod playlist right now is … anything Eric Church.
  • My biggest pet peeve is … people who get offended by everything.
  • My family is … everything
  • I spend my weekends … if not working I’m working on projects at the house.
  • My favorite sport is … football. I played for 14 years. I also like Moto GP and Supercross racing.
  • I don’t leave home without … a hat and a toothpick.
  • How I relax … smoking a cigar with my buddies.
  • My favorite vacation yet … hasn’t happened yet, but it will be taking McCoy to the beach for the first time.
  • My favorite movie is … Shawshank Redemption.
  • The best concert I’ve ever seen is … Eric Church in Greensboro, South Carolina. We had front row seats!
  • The food I love so much that if I dropped it on the floor, I’d eat it anyway is … my momma’s mac n cheese.
People First, Employee Spotlight, Belmont Abbey College, concept development, Eric Church,contractor
Apr, 05, 2016

With five races on the docket for year two of NASCAR Acceleration Nation, JHE introduced new elements for the interactive learning and entertainment center created for children 8-12 years old. 

The program’s objective is to teach kids the fundamentals of Science, Technology, Engineering and Math (STEM) in a fun and relevant way.

Combining NASCAR and science, the program is a mixture of educational activities that deliver two goals: converting kids to lifelong NASCAR fans and teaching them STEM essentials.

Under the umbrella of a 6,400-square-foot display, JHE custom designed and built numerous undertakings just for children.

The first of many engagement areas within NASCAR Acceleration Nation is the track banking display. Here, children can learn about and see firsthand the various degrees of banking at Bristol Motor Speedway, Darlington Raceway and Richmond International Speedway as well as adjust the banking to feature the current track.

Located in the center is a full-size race car with detailed 3D imagery. One side of the car is transparent so children can see inside and identify various internal parts of the car with easy-to-understand descriptions. Of course, one of the highlights is children can sit in the car to have their photo taken.

Another touchpoint is the pit box, equipped with three televisions that showcase updated statistics and a tire-changing station with small impact guns designed especially for children.

Near the back of the display, three activity zones exist. On the right side, children can color and assemble paper cars which make for a great takeaway.

On the left, NASCAR has created a miniature race track where children can build a race car and test it on the track. The activity is set up to demonstrate drafting, drag and downforce, common challenges experienced on a real race track. In the center, children have an exclusive area for driver question-and-answer sessions. Also, one game resembles a Wii game whereby children can design a helmet or race car through virtual movement and imagery selection.

For NASCAR Acceleration Nation, success is defined by the quality of experience and number of children who participate in the various activities.

With a custom-wrapped trailer delivering this child-size experience to the race track, four JHE employees led by Paul Nolasco will manage the multi-track experience in 2016. The first tour stop began in Daytona on Feb. 18. 

Experiential Activation, mobile touring, consumer experience, youth initiative, interactive, NASCAR, STEM, 3D imagery,
Mar, 18, 2016

Long before the highly-anticipated Daytona 500 began, JHE Production and Daytona International Speedway worked extensively to plan fan entertainment leading up to one of the world’s premier motorsports events.

With months of planning required, JHE had a tremendous amount of work to do before and during Speedweeks 2016 at DAYTONA.

Starting Saturday, Feb. 13, three opening ceremonies topped the list of responsibilities including live shows for the ARCA and Sprint Unlimited races as well as DAYTONA 500 Qualifying presented by Kroger.

The second week was full of activities from experiential activation to Freightliner hospitality to a live concert by Florida Georgia Line to four opening ceremonies.

For JHE’s experiential activation teams, two tours were the focus. The first, NASCAR Acceleration Nation, was a youth-oriented display designed to teach 8-12 year olds the fundamentals of Science, Technology, Engineering and Math (STEM) in a fun and relevant way.                            

JHE also was enlisted to build a 65 feet wide by 20 feet deep experiential activation for Florida Lottery. The Florida Lottery secured driver autograph and question-and-answer sessions including Chris Buescher, David Gilliland, Ty Dillon, Landon Cassill, Austin Dillon, John Wes Townley and Ben Kennedy.

The client services team participated in the race weekend fun by organizing a hospitality program for Freightliner with an estimated 280 guests over the course of four days. The guests were entertained by special visitors including the DAYTONA 500 pole sitter Chase Elliott and Chip Ganassi Racing’s Kyle Larson.

It was, however, the live shows department that had to juggle multiple high-profile events. Opening ceremonies for the Can-Am Duel, the NextEra Energy Resources 250 Camping World Truck Series race and the PowerShares QQQ 300 XFINITY race were tackled first.

In addition, JHE enhanced each drivers meeting including the Can-Am Duel, Camping World Truck Series, XFINITY and the NASCAR Sprint Cup Series with an 8-by-36 light box with artwork and adorned the meeting space outside with 10 DAYTONA Rising flags.

Throughout the week, JHE assisted long-time partner FOX Sports with a broadcast stage for its RaceDay shows featuring commentators Jeff Gordon, Michael Waltrip, Chris Myers and Darrell Waltrip.

For the DAYTONA 500, JHE had assets spanning 824 feet of pit road including, a VIP introduction stage that highlighted the DAYTONA Rising project and its founding partners, a driver introduction set that paid homage to past champions, a live 25-minute concert with a nationally-televised song, the 2015 DAYTONA 500 Champion’s car display, 35 large flags honoring every DAYTONA 500 champion and a custom-built national anthem stage that is created new each year to highlight the DAYTONA 500 logo.

The event services team ran point on the pre-race concert featuring award-winning, country music duo Florida Georgia Line. Entertaining fans for approximately 25 minutes prior to the start of the 58th annual event, JHE designed a multi-tier set. The center stage was home to Florida Georgia Line and enhanced with 600 additional square feet to allow the performers more space. The back of the stage was ornamented with three 12-by-15 screens featuring band-driven content. Flanking the center stage were two stages featuring 16-by-9 IMAG screens with live video feed. The 3,712-square-foot concert stage was comprised of four total stages and five hand-pushed risers, 15 percent more square feet than 2015.

Ten full-time JHE staff, 50 hired personnel and five Freightliner tractors were dedicated to the concert production. The team had 10 minutes to strike and depart the frontstretch at the conclusion of the concert. While tear down was underway, other members of the JHE team were in full swing with driver introductions.

Dating back to July 2015, Daytona International Speedway challenged JHE to develop new concepts for drivers’ introduction. Matt Davis, vice president of operations, created two internal teams and challenged each team to develop fresh concepts. With a blank slate, both teams went to work. Soon after, two completely different ideas surfaced and were presented to the client in early September. After numerous revisions and great feedback, the final design reflected components of multiple schematics featuring specific stage angles, video screens and more.

Finally, after months of creative ideation and planning, the big moment was here. The driver introduction set was 53 feet wide by 8 feet deep with a 172-foot catwalk. The driver corral backstage was 30 feet long by 10 feet wide. In total, drivers would cover more than 200 feet on JHE-constructed assets which is approximately the length of two NBA basketball courts.

The set backdrop featured past DAYTONA 500 Champions in the center with fabric façade overlays for the remainder of the set. Video boards appeared on the right and left side of the stage equipped with video playback capabilities. For the nationally-televised live production, two NASCAR Sprint Cup Series drivers were introduced at a time, meeting for a quick photo next to the Harley J. Earl DAYTONA 500 Trophy proudly displayed in the center of the stage. Pyrotechnics also were incorporated for each introduction. Once the drivers made it to the end of the 172-foot catwalk, they boarded a Toyota Tundra for a parade lap around the speedway, a logistical challenge that JHE also manages. After driver introductions concluded, the team had 10 minutes to remove all evidence of the set.

Ready in the wings was the JHE national anthem and flyover staff.  They were in place and ready to call in the United States Air Force Thunderbirds, averaging 450 to 500 miles per hour, to arrive overhead exactly as the last note of the national anthem was being sung by the 82nd Airborne Division All-American Chorus. In order to make that happen, it takes coordination between JHE, FOX Sports, NASCAR, the U.S. Army and the U.S. Air Force.

After a stirring rendition of the national anthem and a breathtaking flyover, it was only seconds before the next part of the program was underway. Four JHE team members were standing by at a custom-designed and built 20 feet by 8 feet presentation set to allow track president Joie Chitwood to return the 2015 DAYTONA 500 Champion race car to car owner Roger Penske. Storyboards with interesting facts about the 2015 race and moments as a DAYTONA 500 Champion adorned the sides of the set.  The car and set were on display all day for fans to enjoy.

Following the race command, JHE executed a ribbon cutting with a special Toyota Camry pace car. The Camry drove through an extra-large red ribbon in commemoration of the opening of DAYTONA Rising. While the task may seem simple, it required extensive coordination with the track, NASCAR and FOX Sports and impeccable timing. 

Two weeks, seven driver introductions, 50 full-time JHE staff and 50 part-time staff pulled off one of the most difficult and multi-faceted opening ceremonies of the year. 

Daytona 500, creative design, opening ceremonies, concert production, hospitality experiential activation, Florida Georgia Line, NASCAR, FOX Sports,
Mar, 15, 2016

One might expect that on Saturday, Feb. 19 and Sunday, Feb. 20, bets were being placed on who would win the 58th annual Daytona 500. However, it wasn’t the on-track competition that encouraged event attendees to play the odds.

It was the Florida Lottery that captured the attention of thousands over the course of two days.

After a successful partnership at Homestead-Miami Speedway for the 2015 NASCAR season finale, JHE Production was enlisted again by the Florida Lottery to build its experiential activation at the 2016 NASCAR season opener.

Florida Lottery used the same JHE design as Homestead, which started with a hand-drawn sketch that was utilized by creative services to transform the vision into a sophisticated illustration.

That illustration came to life in an activation zone that was approximately 65 feet wide by 20 feet deep and included a covered stage. The two areas adjacent to the stage supported the Florida Lottery’s ticket sales efforts. Weekend efforts totaled more than $250,000 in tickets sold.

To engage fans in the midway, two comedians performed shows on the hour every hour. The duo incorporated trivia games, corn hole, fan interaction on stage and giving away t-shirts, hats and of course lottery tickets.

The Florida Lottery also secured driver autograph and question-and-answer sessions including Chris Buescher, David Gilliland, Ty Dillon, Landon Cassill, Austin Dillon, John Wes Townley and Ben Kennedy.

Look for JHE Production and the Florida Lottery to team up again for the Coke Zero 400 at Daytona International Speedway and Ford Championship Weekend at Homestead-Miami Speedway.

Florida, lottery, tickets, Daytona 500, Daytona International Speedway, experiential activation, mobile tour,
Nov, 23, 2015

A native of Brazil, Luiz Bacellar has been a member of the JHE family for more than two years. As a logistics coordinator in the transportation department, Senior Director Terry Hodges describes Bacellar as “dedicated, responsible and passionate. Luiz is always willing to help others and truly enjoys the hard work that leads to the finished product.”

Bacellar was an account and sales manager at DHL prior to joining JHE. For the driver with more than 14 years of experience, his favorite pastime is reading. Can you guess his favorite sport?

Q&A with Luiz:

  • What is the accomplishment at JHE you are most proud of? As a child in Brazil, I grew up watching F1 racing. So when I had a chance to visit Indianapolis to see IndyCar, I was thrilled. The racing is so competitive.
  • What is your best memory at JHE so far? Attending my first IndyCar race at St. Petersburg.
  • What is the biggest myth about your job? We get to watch the events.
  • What is the best part of working at JHE? The people
  • What is your personal definition of success? Being happy.

What don’t you know about Luiz?

  • My ultimate stress reliever is… Wine, it’s good for your body and soul.
  • My favorite sport is (and why?)… Soccer … I’m from Brazil.
  • My favorite way to spend time… read.
  • My favorite vacation yet …  England to watch a live EPL game
  • My favorite movie is… Snatch
Experiential Activation, Brazil, logistics coordinator, transportation, IndyCar
Oct, 20, 2015

The State of Delaware’s Office of Highway Safety has partnered with JHE on several projects related to consumer engagement at Dover International Speedway.

After a successful “Buckle Up and Arrive Alive” campaign at the May race, the Office of Highway Safety team delivered a new challenge to JHE.

With an exponentially larger presence for the October 2015 race, the Office of Highway Safety sponsored the K&N race “Drive Sober 125” and two XFINITY teams. The two teams driven by JJ Yeley and Jeremy Clements represented the organization’s “Team Designated Driver” and “Team Drive Sober” campaign.

JHE was tasked with building a brand for the cars, fire suits, crew shirts, logos and more. The creative services team and touring manager Chris Luce spearheaded this process and worked closely with outside vendors on the car wrap and more.

In addition, the 80 by 100 experiential display was divided into two sides; half was home to “Team Designated Driver” and half to “Team Drive Sober” during the three-day race weekend.

Fans were encouraged to join “Team Designated Driver” or “Team Drive Sober.” JHE orchestrated a survey to determine how many fans chose a designated driver or to drive sober.

Drivers for the “Team Designated Driver” and “Team Drive Sober” cars - Yeley and Clements - participated in a corn hole tournament the Thursday prior to race weekend. Fans also enjoyed the friendly competition throughout the weekend and tested their skills at a tricycle course with drunk-driving goggles.

Despite a rainy weekend at the race track, more than 6,200 guests entered the Office of Highway Safety experience and more than 550 completed the survey.  Of those participating, nearly 70 percent joined Team Designated Driver and 30 percent aligned with Team Drive Sober.



Experiential Activation, Marketing, Creative, Brand Design, Highway Safety, Awareness Campaign
Jul, 30, 2015

It has been nine years since NBC broadcast NASCAR races. Yet on July 5, 2015, the national sports network returned to the airwaves to feature NASCAR’s premier series.

NBC Sports turned to JHE to design and construct an easily deployed; high-tech stage which would be home to at-track broadcasts. Up for the challenge, the JHE team had to factor in multiple location sites throughout a race weekend including fan-focused areas, pit road, Victory Lane and more based on each track.


Not only was the final product mobile and operational in 12 minutes, but the self-contained unit was equipped with hydraulics, a generator, CAT-5, Wi-Fi and more.

In addition, JHE’s experts custom built four carts to meet NBC’s needs over the course of its 20-race week season. Each cart varies in functionality from a mini studio on wheels complete with fiber, audio and video equipment, and Wi-Fi; a booth prepared specifically to meet the statisticians’ needs; a robo cam cart to showcase different camera perspectives with specially-designed rails; as well as a fixed camera cart.

Not only did JHE meet NBC Sports’ technical needs, but the solutions passed stringent safety certification also.

NBC, NBC Sports, Broadcast Production, customized tour, customized stage
Jul, 22, 2015


In an effort to appeal to its youngest fan base, NASCAR officially launched NASCAR Acceleration Nation. The sport’s first-ever national learning and entertainment platform was created just for kids, specifically those aged 8-12 years old. 

The program’s objective is to teach kids the fundamentals of Science, Technology, Engineering and Math (STEM) in a fun and relevant way which will be achieved through three outlets:

  • Partnering with Scholastic, the program will have classroom content that focuses on teaching aerodynamic principles;
  • Exclusive content and NASCAR-themed games and activities via; and
  • The NASCAR Acceleration Nation Experience traveling to select NASCAR race weekends.

JHE was proud to partner with NASCAR to design, develop, execute and manage the NASCAR Acceleration Nation Experience. The 6,400-square-foot interactive experience offers kids of all ages the opportunity to sit in a driver’s seat of a stock car and learn more about the sport through customized games.

For the 2015 season, the experience will travel to six racetracks. 

NASCAR, experiential activation, youth marketing, STEM,
Jun, 19, 2015

Gary Dozier joined JHE in 2003 as the company’s first full-time truck driver. He was no stranger to operations and logistics having served in air and ground logistics management for 11 years in the United States Air Force. However, it was new territory for JHE and they had a lot to learn. In 2004, JHE set out to bring the SPEED Channel’s “Race Day” show nationwide and the company grew along the way. The program enabled Gary to hone his skills and begin to form the experiential activation department.

Q: What is the secret to a successful mobile marketing tour?

Providing the client with the maximum impact for the smallest dollar amount possible. Marketing budgets aren’t growing so we are responsible for giving the client the biggest bang for their buck to boost sales.

The real secret though is people. No one does it better than our team.

Q: Why mobile marketing over other marketing efforts?

Mobile marketing can reach and impact target consumers in a way that no other marketing effort can. We are creating brand interaction and product engagement that will build loyalty and drive consumer spending.

Q: What do you see as the biggest pitfalls with mobile marketing?

I see two: budgets and weather. For budgets, it’s always challenging to build a display exactly as a client envisioned because interactive elements, custom built items and graphics can be more expensive than the client originally realizes. However, our team combines great customer communication and the ability to create the maximum impact out of every budget dollar to ensure that each and every one of our customers reaches their ideal return on investment.

Weather, on the other hand, is a little bit harder. It’s the unpredictable factor in touring. Our team can minimize the impact weather has on a display but we can’t make customers come out to an event during detrimental weather conditions. We always learn from each twist that Mother Nature throws at us and put our learnings into practice, enabling each of our events to end with positive results while ensuring the safety of the participating public.

Q: What has your experience taught you about the industry?

There is a solution for everything; you just have to figure out what it is.

Q: How are you and your team experts in the field?

We have four qualities that make us experts – ingenuity, creativity, ability and teamwork. Our team comes together to brainstorm the best possible solution for our client’s situation both new projects and current clients concerns. It is standard operating procedure on our team to follow through on whatever vision we have promised and deliver results better than expected.  Anything less than “your team is awesome” is completely unacceptable.

We are able to listen to what our clients want, deliver on their vision and, most importantly, do it within their budget. We always strive to deliver the perfect solution.


experiential activation, touring, consumer marketing, mobile marketing
Jun, 12, 2015

JHE specializes in providing full-service, mobile tours tailored to its client’s goals and objectives. Every experiential activation showcases a specific product or service, connecting consumers with brands through interactive marketing. These unique experiences help generate new customers, loyal followers and greater brand recognition, which drives sales.


The JHE team works closely with its clients, which include some of the most recognizable names in sports marketing, to design, build and operate each display for the maximum return on investment. Here are some highlights of the 2015 experiential activation season for the team:


NASCAR Acceleration Nation

As part of its new youth initiative, NASCAR entrusted JHE to build a mobile tour that would travel to multiple NASCAR races in 2015. Combining NASCAR and science, the program is a combination of educational activities developed by JHE that teach dexterity, hand/eye coordination and construction skills each week at track. Instead of focusing on giveaways, this display is dedicated to educating the next generation of NASCAR fans and introducing them to the newest slate of up-and-coming drivers. Each piece of the tour drives back to two goals: converting kids to lifelong NASCAR fans and teaching them the STEM (science, technology, engineering and math) essentials.


Lowe's Private Brands/Kobalt Tools

JHE is honored to help Lowe’s Private Brands execute single-event tour stops to help the national home improvement brand reach its marketing objectives. Most recently, JHE was enlisted to help Kobalt Tools build a display for the Kobalt 400 at Las Vegas Motor Speedway which showcased Lowe’s, its Kobalt Tools line and the brand’s commitment to community service.  Working hand in hand with GMR Marketing, JHE built and operated a 100-foot-by-100-foot display to host a Habitat for Humanity home build that was executed with 100 percent Lowe’s volunteers using Kobalt Tool products.


Aaron’s Inc.

For the past four years, JHE was recruited to create a mobile showroom for Aaron’s Inc. In 2015, the team added interactive elements to update the footprint including a social media enhanced photo booth; a video wall showcasing a live Twitter feed and videos; and live Go Pro footage from inside and outside the display. Aaron’s plays host to numerous driver appearances within the footprint at each of its eight stops during the NASCAR season.


Delaware Department of Highway Safety

For the second year, the Delaware Department of Highway Safety turned to JHE to design a display that will speak to fans about driving safety. This year’s focus for the May race at Dover International Speedway will be the importance of seatbelts. A vehicle accident scene coupled with seatbelt awareness facts, trivia and safety messaging will be the focus of the display. The display will also feature eye opening customer interactive experiences along with a history of the seatbelt to align with the department’s current education and interactive activity campaign.

experiential, mobile marketing, Aaron's, Lowe's, NASCAR, Delaware Department of Highway Safety
Apr, 22, 2015

In our newest series, we will explore each of JHE’s 16 in-house capabilities and how JHE utilizes these skills to make its clients’ visions a reality.

Behind the scenes, JHE’s fabrication team makes the creative department’s renderings a reality. The position of fabricator is described by JHE’s Jake Lehn as “we can build anything, as long as there is a vision and funds; and we can repair anything, as long as we have the tools and resources.”

Fabricating designs from big to small is an art; one which JHE’s team continues to exceed at. With extensive experience in the field, JHE’s fabricators can create something with strict guidelines or something out of the box with very little guidance.

The skilled craftsmen are dedicated to JHE’s mission: “creating a memorable, best-in-class event experience for every customer.” So behind the scenes, they brainstorm, test and build nothing but the best, no matter the client’s end goal.

Want to learn more about JHE’s other capabilities? Click here to read about JHE’s lighting expertise that is used to create the ideal event atmosphere.

Fabrication, operations, scenic construction,
Apr, 19, 2015

Sam Spitz has been around motorsports her entire life. Growing up, her dad raced sprint cars and she attended countless dirt, oval and road races all over the country.

For the past year and a half, Spitz has served as manager of marketing events at NASCAR Events Group where she directs all consumer-facing events outside of the race itself. The day-to-day work varies with different projects each year although some recent assignments have included NASCAR Acceleration Nation at-track display, NASCAR Fan Appreciation Day, NASCAR Sprint Cup Series Champion’s Week (Las Vegas), Troops Welcome Center (Daytona), SEMA, Summer X-Games (Austin) and Telemundo Festival (Phoenix). She also assists the entire NASCAR Events Group with events including award ceremonies, press conferences and hospitality. 

Prior to joining NASCAR, the Wisconsin native worked at Octagon as a senior account manager for The Sprint Experience. For three years, she worked closely with the JHE team. She also worked as a senior program manager on the Ford account for six years at Mach 2 Management.

Spitz holds a Bachelor of Science in marketing from University of Wisconsin – La Crosse and a Master’s degree in advertising management from Michigan State University.


Q&A with Sam:

What is the best career advice you ever received? Network, network, network … you never know who you will meet and where it will take you.

What is the biggest myth about your job? That it is glamorous. Everyone sees the final product which looks wonderful and is often high profile. But we are behind the scenes, often dirty and sweaty.

What is the insider secret to your job? For my specific role, you have to be a fan. You have to understand the fan, what they see and how they think. Fan interaction is great but it is when you can have that conversation or experience that makes them really feel like a part of the NASCAR family that is what makes the job worth it.

What is the best part of your job? My job is different every day. The ground work is very similar from event to event but the end result could be anything. I work with different departments and teams within NASCAR so the focus varies and it keeps things exciting. One day I may be at track getting more kids interested in NASCAR and the next I am away from the track helping to educate new fans from different backgrounds. And then I may be helping to promote our green initiatives and then showing the sport’s support for the military. But, in the end, I get to work with the fans, new or old.

Why did you choose your career path? I feel like it chose me. I originally went to school to be a physical therapist and then decided I wanted to be a big advertising executive. But in grad school I made a wrong turn and cut through the engineering building where I saw a racecar. The passion I had for racing and cars growing up came back and I had to find out how to get involved. From there, I made connections in the automotive industry that led to a job at an event marketing company where I got to work with cars every day. 

What has been your best mistake? See above … took a wrong turn in grad school.

What is the best part of working with JHE? JHE is a family; they look out for each other. This carries out across the different teams at track and their clients. I know if something is needed, they will pull together and make it happen no matter what the circumstances. But while doing this, they look out for each other and those that are a part of their “extended family.”  Whether you are on the road (or in the office) by yourself or with a team of ten, JHE always has your back.

What has most impressed you about JHE? Over the years, I have been around JHE through several challenges, personal and professional. What impressed me was how they regrouped and bounced back stronger no matter the situation. Whether it was quick rebranding, damage from severe weather or worse, they rallied together and moved forward with absolute professionalism.  

What is your personal definition of success? Happiness. I consider myself successful if I enjoy what I am doing and am proud of the work that I did. Plus you have to have fun doing it and with the people around you. 


Things You May Not Know About Sam:

I’m inspired by … anyone that physically or mentally overcomes a challenge in their life. It doesn’t have to be a tragedy, just something that seems next to impossible for them.

My runner-up career was … physical therapist because I spent so many hours in PT with my knee that I figured I knew a thing or two.  

My ultimate stress reliever is … hitting the gym, especially boxing.

On my iPod playlist right now is … everything and anything but country (sorry NASCAR fans).

My biggest pet peeve is … when people do not return texts or emails but you know they read it.

My favorite sport is … racing and all Michigan State.

I don’t leave home without … my phone, not sure how we lived without them.

My favorite vacation yet was to … Costa Rica. It had everything … adventure, relaxation and good food.

The product that should be invented is … a teleporting machine. It would make traveling so much easier.

The best concert I’ve ever seen is … Beastie Boys and Britney Spears (not together). Both were amazing productions.

No one knows that I can … fall sleep anywhere: airports, restaurants, basketball games or in a racecar (yes, these have all happened).

Keep up with Sam on Twitter @samspitz and Instagram

Sam Spitz, NASCAR, NASCAR Events Group, NASCAR Fan Appreciation Day, NASCAR Acceleration Nation
Mar, 03, 2015

In our newest series, we will explore each of JHE’s 16 in-house capabilities and how JHE utilizes these skills to make its clients’ visions a reality.

One of JHE’s operational strengths lies in the roads it travels so frequently. The fleet drivers that make up the transportation department enable each and every one of JHE’s events to come to life. Traveling an estimated 500,000 miles each year, the job isn’t an easy one but it certainly provides a tremendous amount of pride for those who belong.

For most events and experiential activations, the drivers are often the first ones to a location and the last ones out. What may appear to be a simple task to an outsider, often takes an incredible amount of preparation and skill. With only one chance to get it right, hours of practice are always required.

The items being transported are often one-of-a-kind items created to execute a client’s vision and are invaluable to the event’s execution. Loading, transporting and unloading in a careful, calculated manner is critical to every event’s success.

While clients may not interact with JHE’s team of talented drivers on a day-to-day basis, they are certainly a vital part of every event JHE plans.

Transportation, fleet, truck drivers, logistics, Class A CDL Drivers
Oct, 22, 2014

Always on the cutting edge of technology, JHE frequently utilizes high-resolution digital screens to deliver a client’s vision. To better service its creative, forward-thinking clients, the event experience company recently expanded its inventory by adding 64 Absen A7 tiles.

The high-resolution tiles are each 64x64 pixels which create a 7mm screen, 2mm better resolution than the screens JHE currently uses on the NASCAR Sprint All-Star Race opening ceremonies stage. Producing a crystal clear image, the screen can be set up for an inside or outside activation. Weighing in at only 11 pounds apiece, the screen is easy to transport, and assemble on-site. Additionally, the tiles can be combined in a number of different combinations to fit the event need and space.

JHE recently showcased the new tiles at a Hewlett-Packard (HP) activation at Iowa Speedway. To construct the social wall, JHE used 56 of the tiles with a 14 tile wide and 4 tile tall configuration that resulted in a 23-foot wide and more than 6-foot tall focal point. HP used the screen to track #NASCARIowa tweets and interact with fans socially at the track.

The use of the Absen A7 tiles will enable JHE to offer clients high picture quality for custom projects, such as experiential activations, concerts or TV shoots, with an ease of installation.

Absen, Absen A7, NASCAR Sprint All-Star Race, Hewlett-Packard, #NASCARIowa, Iowa Speedway
Sep, 02, 2014

Hewlett-Packard (HP), the brand behind the technology at the NASCAR Fan and Media Engagement Center, recently enlisted JHE’s services to create an experience for live and social interaction with the fans at two NASCAR races.

To bring HP’s vision to life, the JHE team utilized its recently-purchased Absen A7 tiles. The video tiles are light (only 11 pounds each) and 64-by-64 pixels a piece. To construct the HP wall, JHE used 56 of the tiles with a 14 tiles wide and 4 tiles tall configuration that resulted in a 23-foot wide and more than 6-foot tall focal point. The screen’s resolution is 7mm which is 2mm greater resolution than anything JHE has ever produced.

Once on site, JHE installed and programmed the NASCAR Social Wall Powered by HP. The fan engagement tool corralled all #NASCARIowa tweets in one visual location to start conversations and bring the social media engagement to life.

NASCAR and Iowa Speedway also utilized the HP screen as a backdrop for four live TV hits the day of the race.

Look out for the screen making its second appearance at Homestead-Miami Speedway for the finale of the Chase for the NASCAR Sprint Cup.


Hewlett-Packard, HP, NASCAR, Iowa Speedway, NASCAR Social Wall Powered by HP, Homestead-Miami Speedway, NASCAR Sprint Cup
Jul, 21, 2014

JHE’s fleet travels approximately 700,000 miles a year through 46 states, making it a critical component of every project the event experience team produces. Managing the trucks and maneuvering through compliance is no easy task. However, JHE’s senior director of transportation, Terry Hodges, and senior coordinator of transportation, Julie Alascio, have it down to a science. Below, Hodges and Alascio share their insider secrets:

Set scheduled maintenance

TH: By scheduling preventative maintenance three times a year we can keep our trucks operating on the road for 10 months a year. It is also critical to have a team of drivers who are conscious about inspecting their vehicles daily. We would be in big trouble if they didn’t care about what they were driving.

Longstanding partnerships work miracles

TH: JHE’s partnership with Freightliner for its semi-trucks and Chevrolet for its smaller fleet is crucial when something goes awry. For example, one of our trucks broke down en route to Miami from Phoenix. I called Jerry McKinney, my dedicated contact who has relationships with every dealership and shop. He told us where to go and made sure we received preferential treatment upon arrival. There were 22 trucks in line for service yet we were moved to the front and out of the shop in an hour and 10 minutes. They always place a high priority on JHE vehicles when we are in need of service which is very important to the overall success of JHE.

Keeping up with the regulations

JA: Staying on top of compliance regulations and how to navigate them is one of the pieces of the business many people don’t think about. Laws are constantly changing so it’s important to find the right websites and understand how to work them. When I first started in this role six years ago, the new government rules had just been put in place. I’ve always been good at research so I dove right in and have never stopped learning. Most recently, I came across a rebate for auxiliary power units from the state of North Carolina that I was able to present to the executive team to save the company money. Staying on top of the upcoming regulations allows you to plan, prepare and implement much easier.

Develop and implement clear procedures and policies

JA: Having a good system in place is only useful if you follow it. We’ve developed a full driver safety manual that we give each employee and follow religiously. I also hand out monthly safety awareness information to remind drivers of pertinent details. Keeping your employees “in the know” means safe drivers and gives you a leg up on your competition. Once a year, we host fleet week which is a four-hour training on hours of service (log regulations and other compliance rules) and a skills test, the JHE truck rodeo. I’ve also implemented a driver points system to supervise and change actions. Points are accrued for moving violations, accidents and hour of service violations with a goal of having zero points each quarter.

Avoid fleet aging

TH: We are lucky that Jay Howard has the forward thinking to invest in a young fleet as fleet aging is a huge problem in the industry. However, in our situation if you break down and miss a show you will never be forgiven. Our partners at Freightliner are also an important part of this equation as they swap out seven trucks for new ones every two to three years. The JHE fleet has at most around 300,000 miles per semi-truck while most other comparable trucks on the road accrue a million miles, replace the engine and then drive for another million miles.

Creating good relationships with your drivers

JA: Keeping the lines of communication open with your team is important in any job. You want to make sure that they can ask questions and feel like they are contributing to the bottom line. For example, I found an opportunity to save the company money by recording off-road fuel. It was an extra step for the driver’s so I explained to them what it meant for our bottom line but then gave them the opportunity to record it or not. Every single driver implemented the extra step. It’s that unified team feeling that makes us so successful.

Fleet, transportation, Freightliner, Chevrolet,
Jun, 11, 2014

Once a client buys into a concept, the challenge of bringing it to life belongs with JHE’s operations department. Greg Smith, senior manager of product development, oversees this process from the moment it’s a go until the minute the project is out the door. He shares his top-five tips on how to make a mobile display concept a reality.

Reality check

The first question you always need to ask is, “will the design or vision work in the real world?” Once the vision is defined, JHE’s creative team begins to bring the vision to life. From there, our team talks through the design and determines how we can physically make it work in the world of engineering with the number one priority being safety. 

Make it mobile

If a project has to tour, then it must be mobile. With this comes a new set of challenges as we try to figure out how we can fit the cool elements of the footprint inside a truck. Some of our clients own their assets so we often work backwards trying to figure out how we can fit the show elements inside a set number of trucks as opposed to deciding how many trucks we need based on the size of the display. Another thing to consider is the size of the venue the display is traveling to. A massive trade show or large venue can accommodate a 53-foot semitrailer while a small street fair or festival may not.

Living within the vision

When building the display, you can’t let tip number one and two change what the client is expecting to see. Whatever you produce needs to capture the scope of the vision and, at times, requires the ability to reach into new territory to “make it work.” Be prepared to offer up new suggestions to update the vision as you build the structure remembering everyone involved.

Maintain flexibility

The rendering and initial concept are often thought of as the final product. However, it’s important to remember in reality you need to remain flexible to accommodate real-world situations as they arise. Many times a client may also have a change of heart in the middle of the project and chose to change all or a portion of the vision but still need to maintain the timeline. I believe this is where our team excels in so many projects.

The right people for the job

Once the build is finished, manning the display with the correct people is critical. Without the team on-site, the display is only nuts and bolts. You also need to think about the team on-site during the build, operation and strike; would it be easier for the guys to use a couple of pins or 500 bolts? Keeping the on-site work in mind during the build stage will make for a quick, easy setup and strike as well as a happy crew.

About the Expert: Greg Smith, senior manager of product development, has been a part of the JHE team since 2007. In his current role, he handles new construction for events and tours. He has previously worked as an independent rigging specialist and sound and light technician. Smith also served in the Navy for 22 years. During his service he deployed 10 different times overseas, was assigned as staff on two naval deployments overseeing Naval special warfare and anti-terrorism operations,  supervised the initial install of the theatre ballistic missile defense systems onboard U.S. Naval ships and trial evaluated the next generation of shipboard electronic warfare systems.

Greg Smith, operations, product development,
Apr, 23, 2014

Since 2003, Ryan Baxter has been a valued member of the JHE family. Serving as chief operating officer, Baxter is responsible for strategic planning, oversight of the staff, staff development and business growth. During his 10 years at JHE, he has also held roles as vice president and general manager, vice president of production/operations and director of events.

Prior to joining JHE, Baxter worked in the athletic facilities and game operations departments at Wofford College and Marshall University. The West Virginia-native graduated with a Master of Science in athletic administration and received his Bachelor of Science in Sports Management and Marketing from Marshall University.

He currently lives in Huntersville, N.C., with his wife, Krisha, and children, Austin and Sydney.

Q&A with Baxter:

  • What is the best lesson from college that still applies to your job? You have to work hard to get what you want.
  • What is the best career advice you ever received? Worry about what you can control.
  • What is the most important lesson you’ve learned at JHE? Patience and versatility.
  • What’s your secret to success? Being a team player and doing whatever needs to be done to accomplish the end goal.
  • How did you help bring the IndyCar business back to JHE? I used to oversee the IndyCar program and created a relationship with Joe Hodge, director of event marketing at IndyCar. Even when we weren’t working with the series, I kept in touch with Joe. When the opportunity arose, he reached out to us and the rest is history.
  • What are you most looking forward to as IndyCar becomes a JHE partner again? It gives JHE an opportunity to continue to expand its opening ceremonies arm of the business. The partnership is also an opportunity to expand our relationships with tracks we don’t usually work with.

Six things you might not know about Baxter…

  • I’m inspired by… my father.
  • My biggest pet peeve is… when people are late.
  • My family is… the most important part of my life.
  • I spend my weekends… typically hanging out with my family.
  • My favorite sport is… baseball; I love everything that goes into it.
  • My favorite quote is… “Our strength as a whole is better than the sum of all our parts.” It’s something a former coach of mine use to say that emphasized it takes a team to win not just the play of individuals.

To keep up with Baxter, follow him on Twitter @RBax13.

Ryan Baxter, IndyCar
Mar, 28, 2014

JHE is thrilled to announce it has secured an agreement with IndyCar Series to manage 13 of its opening ceremony productions in 2014.

JHE is no stranger to IndyCar, having executed opening ceremonies for nine years before the series took production in-house in 2011. Beginning March 30, 2014, JHE will return to the series to handle operations for pre-race entertainment, which includes orchestrating the national anthem, coordinating flyovers, managing musical talent and overall run of show, at the following 13 races:

  • Firestone Grand Prix in St. Petersburg, Fla. (March 30);
  • Toyota Grand Prix in Long Beach, Calif. (April 27);
  • Honda Indy Grand Prix at Barber Motorsports Park in Birmingham, Ala. (April 27);
  • Chevrolet Belle Isle Grand Prix at Belle Isle Park in Detroit, Mich. (May 31 and June 1);
  • Firestone 600 at Texas Motor Speedway in Fort Worth, Texas (June 7);
  • The Shell and Pennzoil Grand Prix in Houston, Texas (June 28 and 29);
  • Pocono IndyCar 500 at Pocono Raceway in Long Pond, Pa. (July 6);
  • Iowa Corn Indy 300 at Iowa Speedway in Newton, Iowa (July 12);
  • Honda Indy Toronto in Canada (July 19);
  • Honda Indy 200 at Mid-Ohio in Lexington, Ohio (Aug. 3);
  • ABC Supply Wisconsin 250 in West Allis, Wis. (Aug. 17);
  • GoPro Grand Prix at Sonoma Raceway in Sonoma, Calif. (Aug. 24); and
  • MAVTV 500 at Auto Club Speedway in Fontana, Calif. (Aug. 30).

The 26-year-old company has been designing, producing and managing opening ceremonies for national sporting events across the country since its inception. Currently, the team also is responsible for producing 36 of 38 NASCAR opening ceremonies each season.

IndyCar, NASCAR, opening ceremonies, Firestone Grand Prix, Toyota Grand Prix, Honda Indy Grand Prix, Chevrolet Belle Isle Grand Prix, Firestone 600, The Shell and Pennzoil Grand Prix, Pocono IndyCar 500, Iowa Corn Indy 300, Honda Indy Toronto, Honda Indy 200, ABC Supply Wisconsin, GoPro Grand Prix, MAVTV 500
Mar, 05, 2014

For the past seven months, the JHE team has been hard at work preparing a new look and feel for The Sprint Experience. During the Daytona 500, the display made its debut with rave reviews.

The footprint was equipped with two new entrances to welcome guests into the interactive space. The 32-by-18-foot HD screen continued to serve as a beacon, encouraging race attendees to come inside the mobile experience.


Two new Mobile Display Units (MDUs) were designed by the JHE team to flank each side of the display. The first one hosted the Sprint “store of the future,” offering visitors a new way to shop. The second MDU served as a social garage, granting fans real-time access to their favorite driver’s social feed.

In the center of the footprint, JHE developed two new circular pods. The first pod gave fans a chance to predict who the top-5 drivers for that race would be while the second pod included a photo opportunity and questionnaire to find the driver each customer was most like.

The biggest challenge the team faced throughout the weekend was building the display for the first time with all new components. Arriving in Daytona a few days earlier, the Sprint dedicated team worked tirelessly to work out the kinks and get the display ready for its debut.

Once the doors opened Friday, The Sprint Experience was once again a standout on the midway. Each day included numerous driver Q&As, new interactive games, appearances by Miss Sprint Cup including the newest addition, Madison, and free giveaways. Before the Daytona 500, attendance numbers and opt-ins skyrocketed proving the long hours of planning and prep paid off once again.

The Sprint Experience, Sprint, Miss Sprint Cup, Daytona International Speedway
Feb, 27, 2014

Since October 2012, Kimberly Meesters has served as Sprint’s manager of the Sprint Cup Series sponsorship, overseeing the day-to-day operations of the company’s multiyear investment in NASCAR. Based in Huntersville, N.C., she manages a team focused on event branding, mobile marketing, media relations, driver/team programs and hospitality.

With more than 17 years of experience, she also has served in communication and marketing roles for the Charlotte Regional Visitors Association, helping to launch the NASCAR Hall of Fame; Las Vegas Motor Speedway; and the Indy Racing League.

The Texas native graduated from Texas A&M University with a bachelor’s degree in journalism and later earned a master’s degree from the University of North Carolina at Charlotte. She currently resides in Mooresville, N.C., with her husband, Scott, and daughter, Maclaren.

Q&A with Kimberly:

  • What is the best lesson from college that still applies to your job? There is a difference between giving directions and giving direction. Interns and undergrads may need directions but grad students and professionals should only need direction.
  • What is the accomplishment you are most proud of? Being a wife, mother and business woman. It is a challenging but rewarding life that requires a level of balance equivalent to tightrope walking.
  • What is the biggest myth about your job? That we have endless budgets.
  • What is the best part of working at Sprint? We push every day to make the sponsorship work harder for the company. As a result, we are always learning, always improving and never settling. I love that type of challenging environment. It is like a workout for your career every day.
  • What is the best part of working with JHE? I have complete confidence in their product. They pull off live events better than anyone. I love the comfort level of knowing it will be handled the right way when JHE is in the mix.
  • What has most impressed you about JHE? Its growth. I was first introduced to Jay’s company in 1997, and it has grown immensely since that time.
  • What is your best tip for success? I love the lesson in the current best-seller Lean Inby Sheryl Sandberg which says your career is a jungle gym not a ladder. I’m a believer in branching off your current path if necessary to learn more, even if it feels like a step backward. Success isn’t necessarily defined by a linear path.

Seven Things People May Not Know about Kimberly…

  1. My favorite sport is … college football. I was a die-hard Texas Aggie long before Johnny Football, and I’ll be an Aggie long after.
  2. My favorite vacation yet was to… Hawaii but really anything tropical works for me.
  3. The product that should be invented is… something that can transport us from point A to point B without a delay. Imagine how much time we would save in our lives without sitting in a car or on a plane.
  4. My favorite quote is… “Even if you’re on the right track, you’ll get run over if you just sit there.” – Will Rogers
  5. I don’t leave home without… a plan! I am always on a mission to accomplish something. And of course I always have my Sprint cellphone (currently the Samsung Note).
  6. My biggest pet peeve is… email! Like anything, it was great until it started to saturate our lives. I know it is a handy tool but it can be really counterproductive.
  7. The best concert I’ve ever seen is… maybe not the best, but one of the more memorable ones was my favorite artist and fellow Texan Pat Green playing at Jay’s birthday party.

To keep up with Kimberly, follow her on Twitter at @kmeesters.

Kimberly Meesters, Sprint, Sprint Cup Series, NASCAR, NASCAR Hall of Fame, Las Vegas Motor Speedway, Indy Racing League, Pat Green
Jan, 22, 2014

During the holiday season, the heat rose in college football during the annual bowl season. JHE was honored to be a part of three of the highly-anticipated post-season games: Big 10 Championship, Cotton Bowl and Belk Bowl.

JHE traveled to the Big 10 Championship in December with FOX Sports College Saturday Tour. The 14th stop on the 20-stop tour, JHE faced new challenges in reformatting the display to fit in an arena. However, the day was a huge success as fans swarmed the display to interact with the 24-hour sports channel.

Next, JHE took part in the Belk Bowl in its hometown, Charlotte. For the second year in a row, JHE produced the Belk Bowl FanFest prior to the bowl game Dec. 28. The Charlotte Collegiate Football group, a nonprofit organization that runs the Belk Bowl, employed JHE to help step up their efforts again this year for a two-day uptown party celebrating the bowl experience for all fans, even if they were not planning to attend the game. On the streets of uptown Charlotte, the fan favorite event included great food, live music from Blake Shelton, interactive games, face painting and official school merchandise for the two competing teams, University of North Carolina at Chapel Hill Tar Heels and University of Cincinnati Bearcats.

In the first week of the New Year, JHE traveled with FOX Sports 1 to the AT&T Cotton Bowl between the University of Missouri and Oklahoma State. The day included fan interactions, an appearance by both team’s cheerleaders and live TV shots from inside the footprint.

JHE was proud to have a presence at each of these critical end-of-season games with partners FOX Sports 1 and the Charlotte Collegiate Football group.


During the holiday season, the heat rose in college football during the annual bowl season. JHE was honored to be a part of three of the highly-anticipated post-season games: Big 10 Championship, Cotton Bowl and Belk Bowl.


JHE traveled to the Big 10 Championship in December with FOX Sports College Saturday Tour. The 14th stop on the 20-stop tour, JHE faced new challenges in reformatting the display to fit in an arena. However, the day was a huge success as fans swarmed the display to interact with the 24-hour sports channel.


Next, JHE took part in the Belk Bowl in its hometown, Charlotte. For the second year in a row, JHE produced the Belk Bowl FanFest prior to the bowl game Dec. 28. The Charlotte Collegiate Football group, a nonprofit organization that runs the Belk Bowl, employed JHE to help step up their efforts again this year for a two-day uptown party celebrating the bowl experience for all fans, even if they were not planning to attend the game. On the streets of uptown Charlotte, the fan favorite event included great food, live music from Blake Shelton, interactive games, face painting and official school merchandise for the two competing teams, University of North Carolina at Chapel Hill Tar Heels and University of Cincinnati Bearcats.


In the first week of the New Year, JHE traveled with FOX Sports 1 to the AT&T Cotton Bowl between the University of Missouri and Oklahoma State. The day included fan interactions, an appearance by both team’s cheerleaders and live TV shots from inside the footprint.


JHE was proud to have a presence at each of these critical end-of-season games with partners FOX Sports 1 and the Charlotte Collegiate Football group.

Big 10 Championship, Cotton Bowl, Belk Bowl, FOX Sports College Saturday Tour, Belk
Jan, 16, 2014

John “Lunchbox” Autrey has been a part of the JHE family since 2006. Over the past seven and a half years at JHE, Lunchbox has worked on the SPEED Tour and FOX Sports 1 stage. Today, he works with one-off events including everything from hospitality to concerts.

The logistics coordinator drives to an event, unloads, helps set up the event and then comes back for tear down or, in some cases, drives straight to the next event. Driving for JHE isn’t easy but it certainly provides a tremendous amount of pride for Lunchbox and his coworkers who have to execute what many would consider impossible daily.

Prior to joining JHE, the Alabama-native worked as an on-site supervisor in Gadsden, Ala.

Q&A with Lunchbox:

  • What is the best career advice you ever received? “It’s not going to just come find you; you have to go get it if you want it.”
  • What accomplishment at JHE are you most proud of? Being able to contribute my skills to so many different events. I’m proud to have the opportunity to learn many different job traits while working at JHE.
  • What is your best memory at JHE so far? Some of the best times are being able to spend time with everyone at JHE. For instance, I have several fond memories of the JHE Christmas party!
  • What made you want to become a part of the JHE family? The answer is in the question; it is one big FAMILY!
  • What is the biggest myth about your job? “Dude, you get to see every race.”
  • What is the insider secret to your job? It takes a strong minded person to do what we do. It’s not for everyone that’s for sure.
  • What makes you good at your job? I have a GREAT supporting cast!
  • What is the best part of working at JHE? The people I work with. But I also like standing back and seeing a finished product that I was a part of creating.
  • Where did your nickname, Lunchbox, come from? When I first started at JHE in April 2006, I was told everyone on the SPEED tour got a nickname. It didn’t take me long to get mine, because I could always tell you what time breakfast or lunch was scheduled!

Ten Things You Might Not Know About Lunchbox:

  1. I’m inspired by… my mom! Such a strong and dedicated woman.
  2. My runner-up career was… a rock star baby!
  3. The one person I’ve always wanted to meet is… Paul McCartney because Elvis is dead. Well, “He’s not dead, he just went home.”
  4. My family is… my backbone for life. Love my girls.
  5. I spend my weekends… mostly at the race track.
  6. My favorite sport is… Bama football! You know why … Roll Tide!
  7. I don’t leave home without… my phone. Facebook would fall apart without my status updates.
  8. My favorite vacation yet was… any beach or Pigeon Forge vacation. I love watching my three girls (the lunch pails) having a good time.
  9. My favorite movie is… Smokey and the Bandit.
  10. Anything else interesting people should know about you? I like long walks on the beach and I love a good ol’ campfire with good friends and good music.

Keep up with Lunchbox on Twitter at @lnchbxrolling.

John Autrey, Lunchbox, SPEED, FOX Sports 1
Jan, 06, 2014

Over the past year, JHE’s client portfolio has diversified immensely. While maintaining its reputation as the go-to company for NASCAR activations, the event experience company has continued to add additional sports properties to its roster of impressive clientele.


JHE ventured into the world of golf for the first time with partners IZOD and Ford. At the Masters in April, JHE managed the design and build of a hospitality house  for IZOD that served as a social media hub throughout the week. On Wednesday, the house was transformed from a daytime VIP hangout to a vibrant party scene that housed the Maxim Clubhouse.

In July, JHE traveled with Ford to the Greenbrier Classic. The JHE-designed and operated Ford Social display allowed fans to interact via social media for exclusive brand information and custom social badges while learning more about the Ford lifestyle.


JHE went to bat in New York City in July with FOX Sports 1 to celebrate the highly-anticipated Major League Baseball (MLB) All-Star Game. JHE hit a homerun with an exclusive experience that mimicked the look and feel of Citi Field and allowed fans to participate in their own “Home Run Derby.”


The new, national 24-hour multisport channel FOX Sports 1 partnered with JHE to create a fan-centric display to appear at 15 college football games during the 2013 season. The 80-by-100 foot experiential display allowed fans to become a part of the FOX college football experience every Saturday. The ultimate destination for fans included a tailgate zone, a skills challenge, a fan lounge, a custom photo opportunity, a virtual gaming center and a face painting station.


For the second year in a row, JHE assisted Sprint with creating a unique experience for fans attending the NBA All-Star Jam Session. Fans visiting the JHE-produced display had the opportunity to shoot hoops, sharpen their basketball skills using video gaming stations, preview Sprint’s newest products and meet some of the top NBA players.

With a presence in almost all major sports entities, JHE is proud to be an innovator providing best-in-class experiences for fans nationwide. The team can’t wait to see what opportunities 2014 bring.

NASCAR, Golf, Masters, IZOD, Ford, Maxim, Greenbrier Classic, FOX Sports 1, MLB, college football, Sprint, NBA
Dec, 10, 2013

The FOX Sports College Saturday Tour has traveled from the West Coast to the Appalachian Mountains for some of the top college football games this season. Here are five things you might not know about the ultimate fan experience...

1 – The Miles We Have Traveled
Before he end of 2013, the three JHE trucks dedicated to the FOX Sports 1 display will have traveled more than 16,000 miles in 14 consecutive weeks.

2 – The Chameleon
The mobile display was designed to be flexible as each college campus presents a new location challenge. For example at the University of California – Berkley, the display was built around a water fountain. At Texas Christian University, the display was placed near, but couldn’t block the view, of the stadium. As a result, the JHE in-house design team creates a new rendering each week for the footprint to accommodate the location.


3 – And This Week’s Game Is …
With live broadcasts, the FOX Sports 1 game of the week might not be decided until one or two weeks out, giving JHE a short time table to move to the next location.

4 – An Oversized Robot
The famous animated robot Cleatus makes an appearance each week at the FOX Sports College Saturday Tour. The 20-foot statue is a puzzle that the JHE team reassembles each weekend on-site.

5 – Strike a Pose
Fans show their team spirit with a fun photo opportunity that features two football player mannequins who the JHE team has affectionately nicknamed “Adam” and “Steve. Each week, Steve’s outfit changes to the home team’s colors while Adam sports FOX Sports 1 gear from week to week.


FOX Sports, FOX, FOX Sports 1, FOX Sports College Saturday Tour, University of California – Berkley, TCU, Cleatus
Oct, 02, 2013

While most clients never meet him, Jake Lehn is an integral part of almost every project at JHE. Since 2009, the fabricator has been helping to build and repair almost every display JHE produces. When asked to describe his job, Lehn says “We can build anything, as long as there is a vision and funds, and we can repair anything, as long as we have the tools and resources.”

Every day in the department is different but 90 percent of the job is making the art department’s renderings a reality. The Wyoming-native is sometimes given complete direction on how the final project should look and other times, the fourth generation fabricator is asked to create something unique and different that has a specific purpose. A “meat and potatoes” guy, Lehn is modest about his work but can make any vision an actuality.

Prior to joining JHE, the dad of 5-year-old Shelby worked at RAB racing where he was in charge of the engines and drive train, paint and body work, heavy fabrication and a backup truck driver.

Q&A with Jake

  • What’s the most important lesson you’ve learned at JHE? To keep an open mind and be willing to branch off your norm to accomplish something.
  • What is your best memory at JHE so far? Building the Daytona 500 opening ceremony stage for the 2012 race. We were given the stage a few days before the event and had to build a number of things. We finished, loaded it into the truck and I drove it to Daytona. I arrived just in time to pull onto the track as practice was about to start.
  • What made you want to become a part of the JHE family? I was doing three or four jobs at the race team and the job wasn’t fun anymore. I come from four generations of fabricators and welders so I’ve always had an interest in the industry. At JHE, I am able to focus on fabrication, building something different and unique for each project.
  • What is the biggest myth about your job? People don’t always necessarily understand how much time it takes to build and weld a project. Every project has a different timeline based on customization.
  • What makes you good at your job? I think I’m easy to get along with which is important in this role because I work with so many different people and departments at JHE.I also always try to keep an open mind about every project.
  • What is the best part of working at JHE? Every day is something different. It is not a factory job where you know day in and day out you will be doing the same thing. One day we are working on aluminum, the next day its wood and then the day after that is steel.I hate coming into work knowing exactly what the day holds and at JHE the project is always changing. 

Seven Things You Might Not Know about Jake

  • I’m inspired by… my grandpa and dad. My dad owns and runs a body shop full time. He also has farm with crops that he manages every day, all year. I’m always impressed by how much he does in such a limited amount of time and still has time to do things with his wife and grandkids. He is very motivational.
  • My runner-up career would be… a diesel performance mechanic.
  • My family is… a “meat and potatoes” family. We are very down-to-earth people who work really hard.
  • I spend my weekends… with my 5-year-old daughter Shelby doing whatever she wants. I spend as much time with her as I can. When I’m not with her, I can be found four wheeling or doing mechanical work.
  • My favorite sport is… short-track racing.
  • My favorite vacation yet is… I’ve never slowed down enough to take a vacation. I’m going on my first vacation in the next few months to the Bahamas.
  • My favorite movie is… Lawless. I love movies set during Prohibition with fast old cars and moonshine… and this one has all three.
Jake Lehn, fabrication, RAB racing, Daytona 500
Sep, 06, 2013

FOX Sports 1, the new national 24-hour multi-sport channel, has partnered with JHE to create a fan-centric display to appear at select college football games.

The 80-by-100 foot experiential display will allow fans to become a part of the FOX college football experience every Saturday during the 2013 season beginning Sept. 7 in Los Angeles as the University of Southern California (USC) hosts Washington State.

The ultimate destination for football fans, the display will feature six ways to show off team spirit:

  • FORD Tailgate Zone – Masters of the tailgate can hang out with friends in an area centered around two 13-foot cornhole boards, ladderball games and a comfortable viewing area. 
  • Academy Sports + Outdoor Skills Challenge – Fans test their skill and agility in a battle against the clock that includes a high-knees ropes course, blocking dummies and downfield passing accuracy tests.
  • Pizza Hut Ultimate Fan Lounge – Take a break from the action and catch up on football scores from around the country in this comfortable viewing area. Each week, fans are invited to capture a photo of themselves and post to Twitter for a chance to win a $50 Pizza Hut gift card.
  • Snap Tag Share Photo Op – Fans can share the experience with their social network as they put themselves in one of two life-sized “look like a player” mannequins, outfitted in official game uniforms. 
  • Show Your Team Colors – FOX Sports 1 “brand ambassadors” paint, tattoo and color fans in shades of their favorite teams.
  • Virtual Gaming Center – Fans go head-to-head utilizing the latest motion-sensor gaming experience.

The interactive destination also will serve as the background to on-air shots each weekend, including hits on “FOX Football Daily,” the FOX Sports 1 Saturday pre-game show, FOX Sports 1 halftime show and FOX pre-game show.

JHE’s responsibilities include design, build, execution, logistics, creative design and on-site management. The event experience company is looking forward to the multi-stop tour that marks the second experiential display JHE has created for the new sports network.

Fox Sports, Fox Sports 1, FOX, University of Southern California, Washington State, college football, Ford, tailgate, Academy Sports, Pizza Hut, Fox Football Daily
Sep, 03, 2013

Freightliner Trucks’ Stacey Premo oversees all aspects of the company’s motorsports partnership, including the JHE partnership which manages at-track hospitality and the Freightliner Trucks RunSmart Hauler Challenge.

The California native has worked for the world’s largest commercial on-highway and vocational truck manufacturer for 15 years. The finance major started in the accounting department in 1998. Four years later, she joined the dealer operations department and worked closely with the dealership owners on a variety of projects including the dealer excellence program which gave Premo her start in event planning. In 2007, she moved to the marketing group and managed an internal dealer website. When the company moved 300 positions from Portland, Ore., to Fort Mill, S.C., Premo moved as well. In 2009, she was promoted to her current position as Freightliner Trucks motorsports marketing manager and has continued to successfully grow the program.

Q&A with Stacey:

  • What is the best lesson from college that still applies to your job? Use everyone’s strengths. Success comes through great teamwork and collaboration.
  • What is the biggest myth about your job? It’s all a party and good times.
  • What is the insider secret to your job? It’s a lot of blood, sweat and tears.
  • What is the best part of working with JHE? Every need I have is met, and then they usually take it another step further.
  • What has most impressed you about JHE? I tell everyone JHE is the best company I have ever had the privilege to work with. From Jay all the way down to the person who sweeps the floors, I am treated with the same respect no matter who it is. If I need something there are five people showing up to do whatever it is I need done within minutes. I have never heard the word “no” from anyone at JHE. No matter how crazy the idea is, they find a way to make it happen and I love that about them!

Six Things You May Not Know About Stacey:

  • I’m inspired by… my son.
  • My family is… the most important part of me. They keep me grounded.
  • My favorite sport is… BASEBALL!
  • My favorite vacation yet was to… Jamaica because I love the sand under my feet, the sun on my face and a drink in my hand.
  • My favorite quote is… “Don’t take life too seriously; you’ll never get out alive.” – Van Wilder
  • Anything else interesting people should know about you? Rocky Balboa has been my hero since 1976. When I need to get inspired or fired up, I listen to “Eye of the Tiger.” When I achieve something I worked hard at or find success I always say “Yo Adriane, I did it” in my head... ok, sometimes out loud.


Freightliner Trucks, Stacey Premo, Freightliner Trucks RunSmart Hauler Challenge, motorsports, Rocky Balboa
Aug, 07, 2013

The best in local food met the leader in sales and lease ownership, Aaron’s Inc., at Taste of Dallas July 12-14. Aaron’s will make another food festival appearance Sept. 27-29 at Taste of St. Louis.

The industry leader in serving the moderate-income customer added the two foodie events to its 15-stop tour to diversify the clientele the brand is interacting with on the road. The highly sought-after culinary events feature the best in local food, music and culture. As two of the biggest “Taste Of” festivals, Taste of St. Louis and Taste of Dallas both provide Aaron’s an opportunity to interact with a large amount of potential customers. The remaining stops on the tour will take place at various NASCAR races throughout the country.

The mobile display resembles the brick and mortar stores, creating instant recognition among fans. The pop-upsshop was created with 32 feet of truss combined with a 40-foot by 60-foot tented area to re-create the storefront on the road. The mobile showroom treats fans to live entertainment, music and giveaway opportunities.

For JHE, load-in, set-up and load-out will be very similar to its operations at-track. The team is looking forward to the new challenge at these unique new venues. 

Taste of Dallas, Taste of St. Louis, Aaron's, NASCAR
Jul, 29, 2013

At the Greenbrier Classic July 1-7 in White Sulphur Springs, W. Va., JHE jumped back into the world of golf with Ford.

As the official vehicle of the tournament held at The Old White TPC, Ford had the largest sponsor presence inside the gates. Attendees had the chance to visit the JHE-designed Ford Social display which debuted in March 2013 and has traveled to three of its 10 scheduled events this year. A social hub, fans were invited to interact via social media for exclusive brand information and create custom Ford social media badges. The display was paired with informative vignettes, car displays and more to immerse attendees in the Ford lifestyle.

A part of the PGA Tour, the tournament’s player field included Phil Mickelson, Bubba Watson, Ted Potter Jr., Webb Simpson, Rory Sabbatini, John Daly and Vijay Singh. The weekend wouldn’t have been complete without The Greenbrier Classic Concert Series which included performances by Kenny Chesney and Aerosmith.

JHE is looking forward to continuing its tour with Ford with seven more stops this year including Michigan International Speedway, Bristol Motor Speedway, Kansas Speedway, Homestead-Miami Speedway, a NHRA event in Seattle and NASCAR Sprint Cup Series Champion’s Week in Las Vegas.

Ford, Greenbrier Classic, The Old White TPC, Ford Social, PGA, PGA Tour, Phil Mickelson, Bubba Watson, Ted Potter Jr., Webb Simpson, Rory Sabbatini, John Daly, Vijay Singh, Kenny Chesney, Aerosmith, Michigan International Speedway, Bristol Motor Speedway, Kansas Speedway, Homestead-Miami Speedway, NHRA, NASCAR, NASCAR Sprint Cup Series Champion’s Week
Jul, 25, 2013

Senior Vice President of NASCAR programming Steve Craddock has worked with the JHE team since joining SPEED six years ago. Prior to his current position, Craddock served as Vice President and Executive Producer for FOX Sports Net in Atlanta where he managed more than 500 live events televised throughout the southeastern US. He has also worked for Jefferson Pilot Sports and as a freelance producer for ESPN, ABC, Turner and other sports networks since his graduation from University of North Carolina at Chapel Hill in 1981.

The Reidsville, N.C., native now calls Charlotte home with his wife, Dawn. He has two children, Emily and Russell. When he isn’t at the track, he loves spending time with his family, playing golf, boating, traveling, watching sports and movies, and wine tasting.

Q&A with Steve Craddock

  • Describe your job: I work with NASCAR and the management team at FOX Sports to plan and coordinate all NASCAR programming on SPEED. Managing the staff, budget, schedules, talent, program strategies, sponsorship integration, and anything else that may come up when you have 15 to 20 hours of programming per week for 38 weeks of racing, end-of-year awards shows and the NASCAR Hall of Fame.
  • The best lesson from college that still applies to your job: Failing is no fun.
  • The best career advice you ever received: It was from the late Bill MacPhail at CNN from my early days in management. I keep his hand-written note posted above my desk. It is more life advice, but since the lines between work and play are blurred in the sports television business, it keeps me balanced.
  1. Think – It’s the source of self-renewal.
  2. Play – It will keep you young.
  3. Read – It will rejuvenate your mind.
  4. Worship – It is the acknowledgement of your limitations.
  5. Help needy people – It will return more than you give.
  6. Show love – It is the key to life’s greatest satisfactions.
  7. Daydream – It will provide a road map for your future.
  8. Laugh – It restores your balance.
  • Biggest myth about your job: You always get free tickets!
  • Insider secret to your job: If I told, it would no longer be secret.
  • Best part of working with JHE: Great and reliable people who are not afraid of a challenge. We push JHE each week to be set and ready for both a series of live television shows and a marketing platform at each NASCAR track. Many miles are traveled over the season and the setup for our stage is unlike any other in the business. They travel the United States for 40 weeks in all types of adverse weather, with long hours and always make sure the two-day setup and one-day strike happens on time with great expertise and quiet professionalism. Plus, they are really cool folks.
  • What has most impressed you about JHE: Attitude. They seem to have an unwavering commitment to our business and willingness to make everything right, no matter how challenging. 


Seven Things You Might Not Know About Steve Craddock

  • I usually spend my weekends… At work. If not, you can find me golfing, boating and/or firing up the “Green Egg.”
  • What or who inspires you? God’s creations all around us each day!
  • My favorite sport is… Golf
  • My favorite vacation yet was… Italy with my wife.
  • My favorite quote is… “Happiness does not depend on outward things, but on the way we see them.” – Leo Tolstoy
  • My runner-up career would have been… Lottery winner
  • I don’t leave home without… My phone, of course.


To keep up with Steve Craddock, follow him on Twitter at @cctunes.

Steve Craddock, NASCAR, SPEED, Fox Sports, Fox Sports 1, Fox Sports Net, Jefferson Pilot Sports, ESPN, ABC, Turner, University of North Carolina at Chapel Hill, NASCAR Hall of Fame, Bill MacPhail, CNN, Leo Tolstoy, Green Egg
Jul, 22, 2013

The celebration for the highly-anticipated Major League Baseball (MLB) All-Star Game began July 10 in the News Corporation Plaza. Fox Sports 1, the “sports network that puts fans first,” hired JHE to create an exclusive experience throughout the week in the heart of New York City in honor of the “Midsummer Classic” which has been held since 1933.

The JHE-designed display mimicked the look and feel of the newly-built Citi Field, home of the New York Mets and this year’s All-Star Game, in a 24- by 140-foot space. Fans were drawn into the space for the opportunity to participate in a Fox Sports’ version of the legendary “Home Run Derby.” Players showed off their skills, hitting five wiffle balls as far as possible on the faux baseball field. The finishing touches included unique signage designed in-house including a photo opportunity with a custom baseball background. Notable personalities, including Regis Philbin and Twinkie the Kid, stopped by the exhibit to for a chance to show off their baseball skills.

Although any event on the streets of The Big Apple is challenging, JHE faced an additional obstacle: the team built the display on Monday and had to tear it down on Thursday night to accommodate the Blues Traveler concert, a part of the Fox & Friends All-American Summer Concert Series, on Friday morning. JHE then reset the display Friday afternoon and continued operation. The display closed over the weekend for the game, which aired on Fox July 16 at 7:30 p.m. ET, but reopened Monday and Tuesday for fans to enjoy the activities.

JHE’s responsibilities included designing the footprint, graphic design, operation management, event flow and display management. The event was a homerun for JHE and the event experience company is looking forward to future opportunities with longtime partner Fox Sports as they prepare to launch the newly created Fox Sports 1 channel on Aug. 17.

MLB, Major League Baseball, All-Star Game, News Corporation Plaza, Fox Sports, Fox Sports 1, Midsummer Classic, Citi Field, New York Mets, Home Run Derby, Regis Philbin, Twinkie, Twinkie the Kid, Blues Traveler, Fox & Friends, Fox & Friends All-American Summer Concert Series
Jul, 01, 2013

Lowe’s celebrated the military with an early Fourth of July cookout in their honor at the Washington Nationals stadium in Washington, D.C., on Saturday, June 29. The second-largest, worldwide home improvement retailer engaged JHE to bring its vision to life through an event that supports the troops and United Services Organization (USO).

The celebration included “grill sergeants” from each of the six branches of the military, including United States Air Force, United States Army, United States Coast Guard, United States Marine Corps, United States Navy and National Guard of the United States, facing off against each other in the “Grill of Honor,” an all-star grilling competition. Judges included celebrity guests Brooklyn Decker and Carson Daly, Elaine Rogers, chief executive officer of the USO of Metropolitan Washington, and Tom Lamb, chief marketing officer of Lowe’s. In a tough battle, the United States Marine Corps won the competition and bragging rights. Lowe’s awarded the winning team with a special prize and made a $100,000 donation on their behalf to the USO. Each grilling station was designed to showcase Lowe’s extensive collection of grills, outdoor cooking appliances and fencing.

The JHE-built Kobalt Tools display which previously appeared at Las Vegas Motor Speedway was also on-hand at the event. Military members had a chance to peruse the collection of tools available at the store which has been helping customers “improve the places they call home for more than 60 years.”

Active-duty families had the chance to enjoy a day of fun from 10 a.m. to 2 p.m. including an all-American lunch, Disney-themed “Build and Grow” clinics, face painting, corn hole games and VIP tours of the ballpark. Lowe’s patio furniture was located throughout the footprint for attendees to relax. 

Lowe's, Fourth of July, military, Washington Nationals, United Services Organization, USO, United States Air Force, United States Army, United States Coast Guard, United States Marine Corps, United States Navy, National Guard of the United States, Brooklyn Decker, Carson Daly, Elaine Rogers, Tom Lamb, Kobalt Tools, Las Vegas Motor Speedway, Master Forge
Apr, 29, 2013

“Fans, start your conversations!”

When PCG Campbell client, Ford, decided to bring its social network to “life,” the agency enlisted JHE to design an interactive, social-media friendly, one-stop destination for Ford fans. A brand with a strong social presence, Ford Social is an online network where fans go to learn, share and chat with insiders and fellow Ford owners.

JHE infused the Ford Social mentality into a crisp, clean display featuring the latest in technology. Fans that enter the futuristic display filled with large screen TVs and touch screens are instantly immersed in the Ford Social lifestyle. A social hub, fans and drivers alike are invited to interact via social media about the happenings around the track, in the garage and behind the wheel of their Ford vehicle. Fans choose their Ford badge to post to their social media channels and print on a pin to wear around the track. Every tweet using @FordRacing or hashtag #FordSocial is featured live on oversized screens, keeping fans in the know of Ford happenings both at the track and worldwide.

In March 2013, the display debuted at Auto Club Speedway in Fontana, Calif., and will travel to a number of events including five NASCAR races – Talladega Superspeedway, Michigan International Speedway, Bristol Motor Speedway, Kansas Speedway and Homestead-Miami Speedway. In addition, the Ford Social display will make appearances at Charlotte Fan Day, Greenbrier Golf Tournament, NHRA event in Seattle and NASCAR Sprint Cup Series Champion’s Week in Las Vegas.

Get ready to be social!

Ford, Ford Social, PCG Campbell, @FordRacing, Ford Racing, NASCAR, Talladega Superspeedway, Michigan International Speedway, Bristol Motor Speedway, Kansas Speedway, Homestead-Miami Speedway, Charlotte Fan Day, Greenbrier, NHRA, NASCAR Sprint Cup Series Champion’s Week
Apr, 26, 2013

The University of North Carolina at Greensboro grad, Meredith Rogers, brings a unique perspective to JHE’s creative team.  The interior architecture major has dabbled in a little bit of everything. While completing her degree, Meredith interned for ODELL Associates, an interior design and architecture firm. Following graduation she switched fields and worked as a teaching assistant for a year before deciding to go back to school for a nursing degree at Queens College. Meredith then worked as a nursing assistant in the cardiac telemetry unit at Charlotte Medical Center for a year before deciding to return to her true passion, design.

About two years ago, the Charlotte native joined the newly-developed sales and marketing team as the department’s dedicated graphic designer. Today, Meredith is the go-to girl to bring prospective new clients’ visions to life and showcase what JHE has to offer in addition to developing collateral and other marketing materials. As the first design new clients see, Meredith plays an integral role in each new business opportunity.

Q&A with Meredith:

  • The best (and worst) lesson from college that still applies to your job: Attention to detail; a blessing and a curse :) 
  • Accomplishment at JHE you are most proud of: Designing the first new mobile tour, Aaron’s, that we sold as the sales and marketing department.
  • Insider secret to your job: Designing isn’t as simple as it seems. The creative process takes time.
  • What makes you good at your job: I am a perfectionist. While this can sometimes inhibit the time constraints of our design process, I wouldn’t change it. It just makes me, me.
  • Best part of working at JHE: The people. The sales and marketing team is like a second family to me.

Five Things About Meredith You May Not Know:

  • My family is… very close. We do everything together!
  • I spend my Saturdays… my husband and I just purchased our first home, and if we aren’t slowly piecing it together, one project at a time, you can find me at the beach, my home away from home :)
  • My favorite sport is… tennis! Love to play and love to watch.
  • My favorite vacation yet is… I studied abroad in college in Greece and Italy and ventured to a small Greek island, Hydra, while I was there. It was truly one of the most beautiful and serene places I’ve ever been to.
  • My favorite quote is… “Nothing makes a person more productive than last minute.”


Meredith Rogers, University of North Carolina at Greensboro, ODELL Associates, Queens College, Charlotte Medical Center, Sales & Marketing, Aaron's,
Mar, 25, 2013

The off-season included many hours of brainstorming, designing and producing exciting changes before trucks left for Daytona. Meet the 2013 experiential displays:

The Sprint Unlimited Experience: Yellow is everywhere. The destination features the largest mobile screen in the county, a 32-by-18 foot HD screen showing custom video content, a widget wall and interactive games. 

SPEED: As FOX Sports transitions to the new home for NASCAR, the SPEED display goes blue and features “FOX Sports” graphics. The re-designed space will still be home to SPEED’s NASCAR shows and coverage, including RaceDay and Victory Lane.

Supercross on SPEED: SPEED is the home of Supercross. In 2012, SPEED enlisted long-time partner JHE to create an on-site presence for the brand to support the sport with a rapidly growing fan base and consistently sold-out shows. This year’s interactive marketing display includes a 45-foot jumbotron screen that provides a sneak peek inside the stadium during practice as well as live coverage for fans. The display has already traveled to Anaheim, Calif., Atlanta, Ga. and Indianapolis, Ind. with one more destination in 2013: Las Vegas, Nev.

Kobalt: For the Kobalt 400 in Las Vegas, Lowe’s wanted to create a social media command center for the brand and turned to partner JHE to create. The social media hub included computers with large video monitors and screens, giving fans live access to social networking by NASCAR personalities. In addition, JHE designed an accompanying garage complete with neon signage, iPads for social media and a full display of the Kobalt tools. 

Aaron’s:Thirty-two feet of truss combined with a 40-foot by 60-foot tented area helps to re-create the storefront of Aaron’s at-track. The mobile showroom treats fans to live entertainment and music as well as driver appearances and giveaway opportunities

Experiential, Daytona 500, NASCAR, Sprint, Sprint Unlimited Experience, SPEED, FOX Sports, RaceDay, Victory Lane, Supercross, Kobalt, Kobalt 400, Lowe's, Aaron's
Mar, 13, 2013

A Hokie through and through, Chad Willis has been working with JHE since the 1999 The Winston at Charlotte Motor Speedway. The Virginia Tech communications major began working on the NEXTEL account with Octagon in October 2003. Shortly after, he was hired to join Jill Gregory’s team at NEXTEL and has been a loyal Sprint employee ever since.

Currently serving as manager of at-track marketing at Sprint, Willis has been in the sports world since graduation. He began as a sports journalist at the Roanoke Times and Lynchburg News & Advance, serving as Marty Smith’s (now a reporter at ESPN) predecessor at each location on the NASCAR and local motorsports beat. In 1998, he began working with RJ Reynolds’ Sports Marketing Enterprises as media relations manager for Winston’s sponsorships of the Winston Cup Series, Winston Drag Racing Series and Team Winston drivers Jimmy Spencer, Gary Scelzi and Angelle Savoie.

Q&A with Chad:

  • Describe your job: I am the manager of at-track marketing for Sprint’s NASCAR entitlement which means day-to-day oversight and integration of Sprint’s marketing priorities and objectives into programs like The Sprint Unlimited Experience, Miss Sprint Cup, signage and branding, Victory Lane activation and strategic relationships with the 23 tracks that host Sprint Cup Series events.
  • The best career advice you ever received: Your word should always mean more than any contract.
  • Accomplishment you are most proud of: Being a part of the best sponsorship marketing team in NASCAR.  Each member of the Sprint team is, in my opinion, the best at what they do.
  • Biggest myth about your job: I would hope it appears to be the proverbial “duck on the water.” It should look smooth and effortless but I can assure you that we’re all paddling pretty hard beneath the water. There are so many moving and interconnected pieces to Sprint’s NASCAR sponsorship and making sure we are all in lockstep to create impactful results is something that requires a lot of attention.
  • Insider secret to your job: Always consider different opinions and approaches.  The final “big idea” is normally a combination of smaller concepts presented by a number of different people.
  • Best part of working with JHE: Knowing that every single member of the JHE team wants to exceed expectations and deliver a best-in-class product every single time. Everyone at JHE has bought into a culture of success and it’s a part of the company’s DNA.
  • What has most impressed you about JHE:  JHE has a unique ability to find an answer for every crazy request or idea we throw at them. I honestly can’t remember hearing the words, “there’s no way we can pull that off.”

Eight Things About Chad You May Not Know:

  • How I spend my weekends: Having a lot of fun with my 19-month-old son, Chase, and the love of my life, Samantha. I love my career but it requires a lot of weekend travel, so the weekends I get to be home with my family are very special.
  • My favorite sport is… college football. I bleed orange and maroon and own more Virginia Tech clothing than any one person should have in a closet. Give me Saturday afternoons in Blacksburg, Va. and I’m one happy Hokie!
  • My favorite vacation yet is… It doesn’t sound exotic but I love Charleston, S.C. It’s like the Hamptons for people in Charlotte. Samantha and I can’t get there enough.
  • Product that should be invented: Time machine. Experience is the best teacher and I’d love the ability to go back and do some things better the first time around.
  • My favorite quote is… “Excellence is not a singular act but a habit.  You are what you repeatedly do.”
  • My runner-up career would be… chairman at Augusta National Golf Club
  • I don’t leave home without…my Sprint iPhone. 
  • Anything else interesting people should know about you: I wrote the remarks for President George W. Bush that he spoke prior to his command to start the engines at the 2002 The Winston.  I’ve had the opportunity to do some cool things in my career but seeing and hearing the President of the United States recite something you wrote is pretty special.

Chad Willis, Sprint, Hokies, NEXTEL, Jill Gregory, Octagon, Charlotte Motor Speedway, Marty Smith, Roanoke Times, Lynchburg News & Advocate, ESPN, The Sprint Unlimited Experience, Miss Sprint Cup, Sprint Cup Series, NASCAR, Virginia Tech, Geroge W. Bush
Mar, 07, 2013

Since 2006, JHE and Sprint’s relationship has been sewn together by a 100-by-120 foot display called The Sprint Unlimited Experience, an interactive at-track destination for NASCAR fans.

The JHE team takes us inside the displays debut weekend at Daytona International Speedway from opening moments to breakdown.

Daytona International Speedway, The Sprint Unlimited Experience, NASCAR
Feb, 13, 2013

For the second year in a row, Sprint, with the assistance of JHE, has created a unique experience for fans attending NBA All-Star Jam Session in Houston, Texas.

The five-day activation from February 13-17 provides fans an opportunity to experience the NBA up close with interactive displays, player autographs, basketball competitions, skill challenges and more, creating fan excitement leading up to the NBA All-Star Game.

Inside the Sprint display, a DJ atop a 12-foot elevated stand will spin upbeat music while an emcee will announce giveaways and Sprint product news. Fans can shoot hoops on the 25-by-50-foot court and also sharpen their basketball skills using the XBOX 360 video gaming stations featuring NBA Baller Beats, the first ever motion-based sports video game that requires you to use a real basketball to play. Attendees will have a chance to preview some of Sprint’s newest products and learn more about the Fortune 100 company as well as meet some of their favorite NBA players throughout the weekend.

“It’s really loud! I refer to it as the NASCAR midway inside of a casino with basketballs flying everywhere,” says JHE event producer Lauren Livesay.

JHE’s responsibilities include creative services, graphic design, building of the space, on-site execution, fabrication, and audio and video elements.

Sprint, NBA All-Star Jam Session, NBA, XBOX 360, NBA Baller Beats, Lauren Livesay
Jan, 28, 2013

Young crowds, large spectacles and California-flair are just a few of the things that set Supercross events apart from other sports. The sport, whose season starts early and ends early, is greatly influenced by its west coast beginnings. Kids become fans at the young age of five or six, dressing in head-to-toe in Supercross gear and following their favorite drivers closely throughout the season.

Feld Motor Sports Inc. produces Monster Jam, Disney on Ice and Ringling Bros. Circus in addition to Supercross. Each Supercross race gives fans access to drivers, the pit crew, interactive displays and VIP hospitality with an emphasis on fan entertainment from the minute they enter the stadium. The pre-show spectacle replicates a rock concert with large pyrotechnics, constant fireworks, massive flame throwers and heavy rock music, all of which requires intricate logistics to execute correctly.

SPEED is the home of Supercross. In 2012, SPEED enlisted long-time partner JHE to create an on-site presence for the brand to support the sport with a rapidly growing fan base and consistently sold-out shows. The display has already traveled to Anaheim, Calif., Atlanta, Ga. and Indianapolis, Ind. with one more destination in 2013: Las Vegas, Nev.

This year’s interactive marketing display includes a 45-foot jumbotron screen that provides fans a sneak peek inside the stadium during practice as well as live coverage. SPEED Road Tour Team members, like Heather DeBeaux, are on-site to pump up the crowd and generate excitement. Additionally, Supercross has secured the largest TV presence in the history of the sport for 2013 with all events featuring live coverage. Approximately 80 percent of Supercross coverage will live on the SPEED channel, including live broadcast from the JHE-produced mobile display with the channels personalities such as Rutledge Woods.

The opportunities continue to grow within Supercross as SPEED demonstrates to the fans the TV side of the sports business and JHE creates new dialogue with a new client base.

Supercross, Feld Motor Sports Inc., Monster Jam, Disney on Ice, Ringling Bros. Circus, SPEED, Heather DeBeaux, Rutledge Woods
Jan, 11, 2013

When Aaron’s Inc. decided to grow its at-track presence, the industry leader in serving the moderate-income customer turned to JHE to help design and execute an exclusive experiential activation experience.

In the inaugural year of the three-year partnership, JHE created a mobile display that resembled the brick and mortar stores that consumers visit often. The pop-up shop environment created instant recognition for fans. The display traveled to 15 NASCAR Sprint Cup Series races and National Hot Rod Association (NHRA) events in 2012.

NASCAR buffs who visited the mobile showroom were treated to live entertainment and music as well as appearances by Aaron’s driver Mark Martin, team owner Michael Waltrip and Aaron’s mascot Lucky Dog. Fans also had the opportunity to register for chance to win tablets and other NASCAR swag.

The storefront was built with trusses that reach a peak of 32 feet, helping the display to stand out among the competition. Behind the entrance was a 40 feet by 60 feet tented area that served as the customer display area.

JHE will continue working with Aaron’s in the 2013 racing season with a new display being unveiled at the Daytona 500 race in February.  The display will then go on the road to visit selected NASCAR races as well as a few new events that will be announced in early 2013.

Aaron's Inc., NASCAR, NASCAR Sprint Cup Series, National Hot Rod Association, Mark Martin, Michael Waltrip, Lucky Dog, Daytona 500
Jan, 02, 2013

JHE Production Group possesses a reputation for exceeding expectations, so when the Professional Bull Riders Association needed a truck designed specifically for handling its timing, scoring and JumboTron production, it turned to the North Carolina-based company.

For Jacob Meadows, it was a project tailor-made for the recording arts degree recipient who designed the truck to accommodate the PBR office as well as the editor for the TV and the organization’s big screen.

“All of those things, other than the big screen, are directly tied to TV, so it’s basically a TV truck that we’re providing with some extra space,” Meadows said.

Designing the truck for the PBR wasn’t the first time Meadows had tackled such a project. He also designed the truck for IndyCar’s big screen production. However, when he constructed the PBR truck he had just 22 days in which to complete the project and a mere three days in which to wire it due to the tight schedule and the multiple vendors that were involved.

For the 2011 world finals in Las Vegas, PBR decided it wanted a four-sided big screen that was just 20 feet shorter than the 159-by-71-foot HDTV in the new Dallas Cowboys’ stadium. Meadows made it happen and the PBR was so pleased that it decided it wanted the four-sided screen to accompany the tour.

“One of the most unique things about the truck is that it is designed for big screen productions,” Meadows said. “It’s a mobile unit, but it’s specifically designed with special gear for feeding a JumboTron program as opposed to TV.”

In addition to the exclusive truck, Meadows also traveled with the program. With his experience, the PBR had an engineer on-site that resulted in any electronic problems being handled immediately which translated into time and money saved for the client.

Professional Bull Riders Association, PBR, JumboTron, Jacob Meadows, IndyCar
Dec, 11, 2012

Since 2004, SPEED has partnered with JHE to execute its experiential activation program at all 38 NASCAR events a year, making SPEED one of only two displays fans can visit at the track every week (the other is JHE partner and series sponsor Sprint).  Over the past eight years, the program has evolved and continues to deliver the most entertaining NASCAR experience possible.

The SPEED stage made its debut in February 2004 at Daytona International Speedway with only one stage for their Trackside Live show.Today, the SPEED footprint at-track has grown exponentially, featuring a 40-foot by 25-foot triple fold out platform that is the home to seven live shows every weekend. An estimated 500,000 fans visit the SPEED display over the course of every NASCAR season.

JHE has implemented innovative additions to the SPEED display throughout the years, including:

  • August 2004: SPEED added a 125-kilowatt generator to power all shows and reduce dependence on outsourced power.

  • February 2005: JHE produced the SPEED Mobile Theater, an interactive entertainment display on 18 wheels. SPEED also began filming two live shows at each race venue.

  • February 2006: JHE created two custom-built stages for the five shows now recorded live at-track.

  • March 2006: SPEED increased fan engagement by debuting an oversized outdoor screen, affectionately nicknamed “Norma,” for at-track fan viewing.

  • February 2007: SPEED began recording seven shows live at-track. The SPEED Tower and Fanzone Stage in Daytona’s infield also made a debut.

  • February 2008: JHE designed a high-definition outdoor screen that was mounted to its own truck, making it easier to maneuver. 

  • February 2009: JHE created a marketing runway from the stage which enabled the SPEED Road Tour Team to interact with patrons during commercial breaks without interfering with the SPEED on-air talent.

  • February 2010: The SPEED at-track footprint increased to 120 feet x 120 feet with a more well-defined entrance to easily immerse fans into the SPEED experience.

  • 2011: SPEED utilized the marketing trailer for a racing enthusiast tour that traveled to motorsports, monster trucks and super cross events to increase brand engagement.

  • 2012: SPEED returned to a classic style stage with a 40 foot x 25 foot triple fold-out platform.

2013 will be another year of exciting evolutions for SPEED. Stay tuned!

SPEED, NASCAR, Daytona International Speedway, Mobile Theater, SPEED Tower, Fanzone Stage
Oct, 10, 2012

Being a fleet driver for JHE Production Group isn’t easy, but it certainly provides a tremendous amount of pride for those who belong.

Described by JHE’s Special Projects Senior Manager Terry Hodges as the “best truck drivers in the country,” they are capable of executing what many would consider impossible. Imagine bending a trailer around a light pole, backing down a narrow trail between trees, accomplishing a lengthy, tedious task to perfection in 15 minutes or avoiding a $300,000 Ferrari while parking a trailer. For JHE’s 22 full-time and 25 to 30 part-time CDL drivers, these tasks comprise just another day in the office.

“We train our people to do things differently than what they have done before because we stress there isn’t another trailer sitting out there that you can go hook to,” said Hodges, who noted one specially-constructed trailer costs in excess of $1.2 million. “Everything we own is one of a kind. It can’t be torn up. There is not a spare of anything we own.”

JHE’s on-the-road inventory consists of 48 tractor-trailers and 28 smaller trucks and trailers. Seven times each year two people are placed in each truck because they must run non-stop in order to reach their destination on time. In 2012, more than 770,000 miles were traveled and the amount of fuel consumed exceeded 168,000 gallons.

“We are one of the very few companies that have a presence at every Sprint Cup race,” said Hodges. “We are the first one in on the experiential activation side and pretty close to the last ones out. We do 32 of the 38 opening ceremony shows for the Sprint Cup Series. In 2011, we did 29 concerts at pre-race, Stone Mountain, Ga., and Appalachian State University.”

“When we do a show like the NASCAR Sprint All-Star Race opening ceremony at Charlotte Motor Speedway seven tractor-trailers are used and all of the trailers are touching each other,” Hodges explained. “If a driver doesn’t hit his mark with the first one, none of the rest of them will dock. When we go from the (finish of the) Sprint Open to the NASCAR Sprint All-Star pre-race we have about a 15-minute window at best to bring everything out, detach it, dock it, set it and level it, and get power, lights and TV screens on so we’re ready to roll when TV goes live. We practice and practice and practice. We did three practices the week of the All-Star race. We do the same thing for Texas and Daytona.”

“Our pre-race shows in Texas are massive. If you don’t pull the trailers in, park them and level them correctly, the stairs won’t fit correctly and then you have a safety issue. Everything on the driving side looks very simple, but if you don’t do it right, the repercussions are horrible because nothing fits,” says Hodges.

The pride the drivers take in their ability to meticulously execute their rigs carries over into each tractor-trailer’s appearance.

“If I dropped a sandwich on their truck floor, I wouldn’t hesitate to pick it up and eat it,” Hodges commented. “Our guys in the Speed stage trucks live in their trucks for 38 weeks. All of those guys never leave the race track.”

JHE’s fleet drivers continue to showcase their expertise, ability and flexibility on-the-road to deliver consistent, quality results for a variety of clients. 

Fleet Drivers, Sprint, Terry Hodges
Oct, 04, 2012

With 22 years of experience in the motorsports industry, Senior Manager of Special Projects Terry Hodges has learned to overcome obstacles.

Most recently, Hodges has been charged with being the one to create the obstacles. Coordinating the Freightliner Challenge, Hodges and his team face tremendous tests in staging and executing the race. He must keep the challenges exciting and fresh while maintaining a level of difficulty. Hodges continues to execute the Freightliner Challenge, along with other industry projects, successfully while exceeding clients’ expectations.

Before joining JHE six years ago, Hodges worked with companies including Dale Earnhardt Inc., Racing Radios, NASCAR and Toyota Racing. He graduated from Radford University with a major in Business Management.

Q: What is your role at JHE?

To help anyone that comes to me and asks for help.

Q: What’s been your proudest moment at JHE?

The 2007 Sprint Experience Experiential Display in Daytona. We spent hundreds of hours building it and worked through many nights to be sure it was ready to open on time.

Q: What is your role in the Freightliner Challenge?

I serve as the client liaison and event manager during the challenge. I coordinate the course design and point system and then work with a group of six employees to make sure everything goes as planned. I also work directly with the client to ensure they get the most media coverage possible for participants.

Q: What’s the biggest obstacle of the Freightliner Challenge?

The coordination of the event, especially scheduling. We have to make sure that schedule accommodates everyone involved.

Q: What makes you good at your job?

A lot of years of doing things right and wrong.

Q: What’s your favorite sport?


Q: What’s your favorite quote?

"Life's tough…it's even tougher if you're stupid." – John Wayne

Freightliner, Terry Hodges, Sprint
Sep, 26, 2012

Since 2011, JHE and the Professional Bull Riders (PBR) have partnered to create a more efficient technical production for the 29 PBR events held annually.

The partnership was designed to create more efficiency in PBR’s load in and load out of technical gear as it utilizes 29 live-event venues throughout the country. Previously, PBR’s “operational control room” resided on the floor of the arena controlling the jumbotron equipment and all connectivity to the arena’s technology. The time invested in setting up this control room at each event was costly both in equipment and personnel. With this partnership, the control room now resides in the JHE hauler simplifying setup time, minimizing technical difficulties and making the connection to the arena technology an easier task.

In addition, delivering consistent technology to the fans is of utmost importance; thus improving the fan experience.  

PBR also requested JHE’s services in 2011 in delivering the Legends Reunion and PBR’s Built Ford Tough World Finals Awards Reception.

The Legends Reunion, the largest autograph session in PBR history, had more than 100 participating stars and legends. JHE managed the event from lighting, technical support, fan engagement and more to bring fans of PBR closer than ever to the legends of bull riding and owners of the most famous bulls.

The 2011 World Finals Awards Reception served as the grand finale of the PBR season where the 2011 PBR World Champion was crowned. JHE orchestrated the production of the 1,200-person event including staging, technical support, and a full lighting rig.

Entering the 2012 PBR season, JHE integrated a 26 by 46 foot screen on top of its production hauler. The results of this addition provided fans with yet another great view to watch replays and more.

In addition, PBR requested a Daktronics screen for the 2012 PBR Built Ford Tough Series World Finals in Las Vegas. JHE identified the best solution which entailed a total of four large screens - two 28 by 48 foot screens and two 18 by 32 foot screens.

The two-year relationship continues to provide opportunities for JHE to showcase its expertise in logistics by coordinating a consistent, quality program for PBR’s loyal fans.

PBR, Professional Bull Riding, Legends Reunion
Sep, 21, 2012

When Freightliner executives decided seven years ago they wanted to honor those responsible for transporting each NASCAR Sprint Cup team’s precious cargo from race to race, they turned to JHE Production Group (JHE), a unique, creative company they knew could incorporate those same characteristics into a competition.

Today, the Freightliner Challenge involves NASCAR Nationwide as well as Sprint Cup transport drivers and spans most of the season, beginning in early March at Las Vegas Motor Speedway and ending in October at Charlotte Motor Speedway (CMS). It showcases the drivers’ skills in a series of five events with the field being reduced after each one.

“In Las Vegas we have two days, the Wednesday and Thursday, prior to the Sprint Cup and Nationwide races,” explains Terry Hodges, JHE’s senior manager of special projects. “Anyone who is a full-time transport driver is allowed to come and attempt the course.”

After the qualifying rounds, the top 32 in points advance to the Talladega competition. That weekend reduces the field to 16. Another eight drivers are cut in May at CMS. The final four are determined at Chicagoland Speedway in September. Then, in October, the champion is awarded numerous prizes, including a $30,000 check and trophy. Second receives $20,000, third $10,000 and fourth $5,000.

“At the finals, all four drivers show up at the same time and they get to see the JHE guys run the course one time,” Hodges said. “They get to ask any question they want and then we blindfold them. They are blindfolded because if you’re really good at this you can pick up trouble spots from watching other people and you can figure out how to run parts of the course. The first time is always the hardest and we want it to be the first time for everybody.

“They all have their own little tricks. It’s really great if we can run the event in cloudy conditions, because when the sun’s out it helps them because they can find shadow marks on the ground; shadows formed by the tractor or trailer and know where it will or won’t fit.”

Hodges noted it took the competitors two or three years to realize that if a mistake was made while running the course it needed to be corrected immediately or one’s time only became worse.

“Two years ago the champion won by one second and it was 4 seconds from first to fourth,” Hodges noted.

However, the challenge in the Freightliner competition doesn’t rest solely with the teams’ hauler drivers. JHE also faces a tremendous challenge in staging the event. First it must secure the race track, then obtain a detailed schedule in order to determine when available time exists. Once a suitable time is determined with the track, JHE must then go to NASCAR and coordinate the schedule since the actual running of the event must be put into a time grid. There can be no deviation from the schedule once it has been determined since NASCAR must prep the speedway for on-track activities.

The event can’t damage the race track’s surface, knock down the stop-and-go light at the end of pit road or tear up the grass apron on the frontstretch.

“The biggest opportunity for a headache is when someone decides to go around the track,” Hodges noted. “Logistically, the schedule is not as wide open as it appears to be. It takes two eight-hour days to run it at the beginning and then two hours at Charlotte – an hour to build it and an hour to run it.”

JHE not only officiates the Freightliner Challenge, it also designs each course using its own transport drivers.

“We have the best transport drivers in the industry,” Hodges said. “Because our guys are so good they can build stuff these guys have never seen or imagined having to do in a truck. We have to draw them back from time to time because I don’t want to tear up JHE trucks or trailers, we don’t want to tear up the race track, and we want to finish the event.”

Freightliner, Nascar, Sprint Cup
Aug, 16, 2012

BodyMedia is a revolutionary company that created the BodyMedia FIT system, a program that gives consumers highly accurate information on activity, calories and sleep patterns. 

With a recommendation from A+L Marketing, who has partnered successfully with JHE for more than ten years, BodyMedia engaged JHE Production Group in need of a solution.

They wanted an interactive “kiosk” that would showcase its history and specifically the evolution of BodyMedia FIT, an on-body monitoring system that consists of the BodyMedia FIT armband monitor, online activity manager, and free downloadable apps for mobile device users.  The kiosk contained six, clear cylinder displays that featured the six variations of the product since its inception.

So JHE’s creative department went to work. The team sketched multiple kiosk options in numerous sizes.

The client and JHE made several tweaks to narrow down the design to an approved rendition. Once approved, JHE constructed the kiosks in house and soon after, they debuted at the 2012 Consumer Electronic Show. 

Take a look at JHE’s creative department’s extraordinary work …


Jul, 30, 2012

Since 2006, JHE and Sprint’s relationship has been sewn together by a 100-by-100 foot display called The Sprint Experience, an interactive at-track destination for NASCAR fans.

The Sprint Experience features the largest mobile screen in the country - a 32- by 18-foot HD screen – which features tailored video content, a widget wall and interactive games.

The Sprint Experience

Throughout the weekend, a customized, live widget wall displays multiple live race widgets, including track temperature, top-five race leaders and a live pit garage camera.

Created by JHE utilizing Flash, After Effects (motion graphics, video), Cinema 4D (3D animation) and Final Cut Pro (video editing); interactive Sprint games are based on popular game shows with a Sprint and NASCAR twist. For example, "Sprint 60-Second Showdown" is based on the "Minute to Win It" game show, while "Spin to Win" is similar to "Wheel of Fortune." Each game lures fans into the display and engages them in a fun way, rewarding participation with Sprint prizes like VIP experiences, hats, shirts and even Sprint phones. 

sprint experience, widget wall, games, video
Jul, 21, 2012

On June 5, long-time partner Southeastern National Lease awarded JHE a 10-year partnership anniversary award, which reminded us how critical the fleet team is to the overall success of JHE’s mission.

So we thank the 24 full-time, CDL-qualified men who travel approximately 700,000 miles a year through 46 states.

The NASCAR fleet team travels at a minimum of 38 weeks a year for numerous experiential activation displays, opening ceremonies, hospitality programs and special concerts. The total NASCAR tour requires on average 18 tractors and trailers.

And let’s not forget our bulls on the PBR tour ... the 28-week tour has a dedicated fleet team for its rigorous schedule.

In addition, JHE has the privilege to work on several special events each year which require a talented team to deliver the equipment to places such as Las Vegas, San Francisco, Florida, Chicago and Charlotte.

The fleet team’s success is in large part due to the amazing partners including Southeastern National Lease, Penske, Michelin Tires, Freightliner and Trimble. 

Southeastern National Lease, Freightliner, NASCAR, PBR, Penske, Michelin Tires, Trimble, mobile tours
May, 17, 2012

HARRISBURG, N.C. (April 12, 2012) – The eighth annual NASCAR Sprint Pit Crew ChallengeTM returns to Time Warner Cable Arena in Charlotte, N.C., on Thursday, May 17, 2012. Tickets to the pit-crew skills competition are on sale at or by calling Time Warner Cable Arena box office at (800) 745-3000.

            Similar to other leagues’ all-star skills competitions like the slam dunk contest or home run derby, the NASCAR Sprint Pit Crew ChallengeTM  features the top-24 NASCAR Sprint Cup SeriesTM pit crews and settles who the best on pit road is with individual and team trials. The No. 11 FedEx Toyota team is the defending back-to-back team champion.

Pit Crew Challenge

“NASCAR is truly a team sport and requires the skill and talent of the drivers, crew chiefs, pit crews, mechanics, those back at the shop and many more,” said Robin Pemberton, vice president of competition for NASCAR. “The NASCAR Sprint Pit Crew Challenge showcases a vital element of our sport. The pit crews give it their all to prove who’s the best.”

            As one of several events during NASCAR Sprint All-Star WeekTM, the NASCAR Sprint Pit Crew Challenge will take place at 7 p.m. ET and will air on SPEED at 8 p.m. ET that evening. Tickets prices start at $15 while children ages two through 12 are half price ($7.50 each).

            “The NASCAR Sprint Pit Crew Challenge allows our sport to shine a spotlight on an essential but often overlooked component of team performance – the pit crew,” said Tim Considine, director of sports marketing for Sprint. “It’s an extremely exciting, fan-friendly event and we’re excited to see the fans come out to support these unsung heroes of NASCAR Sprint Cup Series racing.”

Pit Crew Challenge TrophyTo qualify for the NASCAR Sprint Pit Crew Challenge, teams must be eligible for the NASCAR Sprint All-Star Race on May 19 or be the 2011 NASCAR Sprint Pit Crew Challenge Champion. NASCAR Sprint All-Star Race eligibility includes all NASCAR Sprint Cup race winners from 2011 and 2012, NASCAR Sprint All-Star Race winners from the past 10 years and NASCAR Sprint Cup Series Champions from the past 10 years who are active drivers and have competed in at least one series event during the 2011 or 2012 season. Remaining unfilled positions will become available to the car owners ranked highest in the 2012 NASCAR Sprint Cup Series owner point standings as of May 15.

The following teams are currently eligible: No. 2 Miller Lite Dodge, No. 5 Farmers Insurance Chevrolet, No. 9 Mac Tools Ford, No. 11 FedEx Toyota, No. 14 Office Depot Chevrolet, No. 15 5-Hour Energy Toyota, No. 17 Best Buy Ford, No. 18 M&M’s Toyota, No. 21 Motorcraft/Quick Lane Ford, No. 24 Drive to End Hunger Chevrolet, No. 27 Moen/Menards Chevrolet, No. 29 Budweiser Chevrolet,  No. 34 Front Row Motorsports Ford, No. 39 US Army Chevrolet, No. 48 Lowe’s Chevrolet, No. 51 Phoenix Construction Services Chevrolet, No. 55 Aaron’s Dream Machine Toyota, No. 78 Furniture Row Chevrolet, and No. 99 Cheez-It Ford.  

For more information, visit

pit crew challenge
Feb, 15, 2012

For the first time in JHE history, the team took their skills to a new arena … the NBA All-Star Jam Session 2012, held in Orlando from February 22 to 26. As a sponsor of the NBA All-Star game, Sprint, engaged their long-time experiential activation partner to assist with the design and implementation of an interactive display.

Jam Session 2012

In approximately two months, the JHE team designed and built a custom set that included a 94-foot long by 50-foot wide basketball court, a custom 30-foot stage and a 12-by-20 foot HD-quality jumbotron.The creative services team chipped in to design video graphics for Sprint as well as an NBA sizzle reel.

To achieve Sprint’s goal of customer interaction, JHE built three kiosks that contained data-capture points and Sprint products.

Four NBA – Sprint video games were created to engage attendees such as “Concentration,” “Sprint Buy Back Challenge,” “Spin to Win,” and “Beat the Clock.” During each hour, JHE also orchestrated the Sprint Dance-Off Competition where eight guests competed in a dance competition for two tickets to a Sprint-sponsored concert featuring Gym Class Hero's and Flo Rida.

Over the course of four days, more than 20,000 guests interacted with the Sprint Experience thanks to the efforts of more than eight JHE team members.

nba all star, NBA, jam session, Sprint
Jan, 01, 2012

In 2001, the North Carolina Department of Cultural Resources (NCDCR) decided to organize a historical celebration to commemorate the 100th anniversary of the Wright Brothers’ famous first flight. 

First in Flight Opening Ceremonies

The concept was to create a multi-day festival, known as First Flight Centennial Celebration that would provide guests a one-of-a-kind experience, generate national media attention, play host to dignitaries and pay homage to the occasion.

Planning started in 2001, and the six-day celebration took place Dec. 12 - 17, 2003.

Held at the 450-acre Wright Brothers National Memorial, 115,000 spectators attended and enjoyed aviation exhibits, musical entertainment and daily air shows. 

Numerous dignitaries took part in the ceremony including President George W. Bush, actor John Travolta, astronauts John Glenn and Neil Armstrong, and aviation expert Chuck Yeager.  National television outlets including “Good Morning America” and “The Today Show” covered the event.

JHE was responsible for production and coordination of the event; engaging with various departments within the National Park Service; dignitary logistics including secret service; securing entertainment like Michelle Branch, the Beach Boys and The Temptations; and managing the run of show.  JHE also coordinated military and private flyovers for the festival.

festivals, first flight,