February 21, 2020

Super Bowl LIVE

Super Bowl LIVE was a free week-long fan fest for anyone in the surrounding Miami area. The festival featured the Huddle Down Community Stage, Road to the 11th, Tailgate Town featuring a Culinary stage, water shows, an environmental village, evening parades and fireworks.  

Our CSM Production team was in Miami for weeks producing and building the elements of Super Bowl LIVE, including overall branding, production, A/V, logistics and custom fabrication.  

Super Bowl Live was a true #TeamCSM effort. Here are some fun facts around the event: •Custom footballs featuring the scores of all 10 past Miami Super Bowls that play audio highlights from each game

•Over 100 pieces of signage, 1,000 bike fence covers, and 4,000 feet of branded fence scrim •LIV fountain logo measures in at 145' wide and 42' high. Sign weighed in at 28,000 pounds, letters were 21' tall, and the overall structure weighed just shy of 100,000 pounds



Our partners at FOX Sports held their ninth Super Bowl broadcast this Sunday, while also holding over 100 hours of programming across FOX, FS1 and FOX Deportes live from its South Beach studio.  

The CSM Production team provided operational support for these programs, as well as helping design the experiential activations for FOX and its partners LEGO Masters, Kay Jewelers, and FOX Nation.  

CSM and FOX were able to diversify their assets over the week and create several activities that showcased the experiential impact we can have working together with diverse teams.  

FOX Sports brought the Daytona 500 to South Beach with a display showcasing the speedway’s famous 31-degree banking.  CSM Production designed and built the custom display that held two NASCAR show cars.

Fans could get an Instagram worthy view of South Beach by taking a spin on the 70-foot Masked Singer Ferris Wheel.  The Ferris Wheel gondolas were branded with the characters from FOX’s hit show that had its Season Premiere after the Super Bowl.

LEGO Master’s over 6,400 custom squares that were built by fans to complete the 10’x15’ LEGO Super Bowl mural.

Super Bowl, Super Bowl LIV, Experiential Operations, Miami