The JJ II Experience

Yet again, we’ve joined forces with our friends from LeadDog Marketing for the JJ II Experience, a national Reebok tour bringing awareness to the JJ Watt-inspired training shoes.

With stops planned daily at multiple locations, CSM Production fabricated and sourced assets for the tour that would make setup and transportation quick and easy. CSM’s in-house fabrication team designed and constructed six premium turf-covered shoe displays showcasing Reebok's JJ II training shoes.

The team also customized the locker and sourced the furniture, iPad kiosks and vertical monitors for the JJ Watt locker room experience and supplied branded turf, tires and plyo boxes for the training area. Most assets included custom branding through stenciling and vinyl decals.

The tour kicked off July 14 in Houston.