Showcasing The Next Generation of NASCAR in Miami

NASCAR continues to make bold and innovative decisions across all facets of its ecosystem to grow its business and fan base.Ahead of this past weekend’s NASCAR Race at Homestead Miami Speedway, Production constructed a consumer activation for NASCAR in nearby Bayside Park to showcase the “NextGen” vehicle models from manufacturers Ford, Chevrolet, and Toyota. The activation was a hit and featured custom lighting and scenic elements.