“Ready for Some Football”

The start of the College Football Season in the United States marked the beginning of a busy fall for Production’s Experiential team, who began two of their multi-city tours centered around the sport this past weekend. 

Once again partnering with Octagon for their client Home Depot, presenting sponsor of ESPN’s “College Gameday,” CSMP crafted a replica “Gameday” desk made entirely from materials purchased at Home Depot. The desk made its debut in Production’s “backyard,” as Gameday emanated from Charlotte’s Romare Bearden park ahead of the Duke’s Mayo Classic Kickoff between the University of North Carolina and University of South Carolina. 

Meanwhile, in Miami, Production supported multi-cultural client Webber Marketing & Consulting, LLC for the second season of the Pepsi College Tailgate, which landed at the annual Orange Blossom Classic at Hard Rock Stadium. CSMP was responsible for multiple brand activations for PepsiCo and the staging and production of a concert from hip-hop legend Jermaine Dupri.