Giving New Meaning to March “Madness”

There’s March Madness, and then there’s “March Madness.” During the first weekend of the NCAA Tournament, Barstool Sports enlisted the talents of Production to create a “Rage Room” on-site at the Hollywood Casino in Columbus, Ohio. As the weekend’s results went final (and wagers went either the “right” way or “wrong way”), the Barstool team was able to blow off some steam in a custom-built 16x16’ space that was created by CSMP and branded for sponsor Jack Links Beef Jerky. Armed with baseball bats, Barstool took aim at a number of breakable items including lamps, glassware, appliances and basketball backboards, shattering far more than just their brackets in the process.