From Concept to Reality: The Barstool Chiclets Cup
Barstool Sports came to CSMP looking for fresh ideas/concepts to liven up the outdoor space and activation areas for their “Chiclets Cup” street hockey festival taking place in Buffalo, NY at Riverworks on July 21-23. Barstool were looking to take this event to the next level and continue building on the momentum of their Spittin’ Chiclets hockey\ brand.
Production’s initial ideas and concepts involved bringing in mobile bar units and fabricating custom hockey skee-ball units, along with an entrance arch, Toja Grid for the beer garden area, and stage set. After reviewing these options with the client, Production was able to hone in on multiple creative ways to bring additional branding opportunities for two of the key sponsors for the Chiclets Cup; Pink Whitney Vodka and Labatt beer. This led to the idea of building “Penalty Box” bars and an oversized “Goalie Photo Backdrop.”
These elements gave Production’s in-house fabrication ship the opportunity to shine, as these bars and the 3D Hockey Puck “stole the show” in person. Also taking inspiration from some previous stage designs, Production incorporated floating “Chiclets Cup” letters above the stage.
While conceptualizing and building these elements, Production also learned that Barstool’s in-market vendor who was supposed to be providing audio services for the space had been slow to respond, giving CSMP the chance to provide additional services. The technical production team was up to the task and were able to provide Barstool with an audio package for the event.
With the final concepts hashed out, Production worked closely with the client finalizing creative and fabrication for all the elements in the space, reaching out to vendors, and getting orders ready. By the time the truck left CSMP, nearly every department played a role in ensuring Chiclets Cup was going to be a success.
The Chiclets Cup Buffalo was a smash hit that will certainly help CSMP further cement our growing relationship with Barstool Sports.