Bringing NASCAR Back To North Wilkesboro

For the first time since 1996, NASCAR’s Cup Series returned to the historic North Wilkesboro Speedway in North Carolina for the sport’s annual All-Star Race. CSM Production had multiple touchpoints throughout the weekend, including production of three weekend concerts outside the track featuring country musicians Chase Rice, Midland, and Dierks Bentley. Inside the historic speedway, CSMP was responsible for the custom-designed All-Star Driver Introduction stage (and our traditional management of driver introductions), which was showcased heavily during the live pre-race broadcast on FS1.