Battling The Elements at the Coca-Cola 600

After an 80-mile journey (the closest track-to-track distance CSMP will travel this season) Production battled the elements during the 64thrunning of the Coca-Cola 600. Ahead of the race, Production aided the Charlotte Motor Speedway in the event and talent management for the annual “Speed Street” festival, held at the speedway Friday, Saturday, and Sunday of Coca-Cola 600 weekend. In addition to the management two experiential activations, following the production of a Friday-night concert by AC/DC tribute band “Dirty Deeds,” looming rain in the weather forecast caused a pivot in venue for Saturday’s headlining act, Jake Owen. CSMP was able to adapt on the fly, creating “magic in unexpected locations” as the concert venue was relocated to a covered pavilion at the nearby zMax Drag Strip.

While much of the weekend’s racing was postponed due to the aforementioned wet weather (including Sunday’s pre-race Doobie Brothers concert), a little rain wasn’t stopping Production’s race day responsibilities. CSMP was responsible for the construction of multiple temporary shade structures inside the track, the management of the NASCAR Salutes Sundeck and pre-race Driver’s Meeting, and the coordination and production of a press event in the NASCAR media center for RFK Racing. 

Unfortunately, much of the traditional Coca-Cola 600 pre-race pageantry associated with Memorial Day Weekend was shelved due to the weather, but as the race was pushed to a Monday-evening finish, Production still managed their customary driver introductions on the custom-designed pre-race stage. Finally, 21 hours after its original scheduled start time, the Coca-Cola 600 began, and Production is ready to continue their journey through the NASCAR schedule.