May 18, 2018

As the No. 5 cause of death and a leading cause of disability in the United States, stroke is a serious matter. It is a disease that affects the arteries leading to and within the brain.

TheAmerican Heart Association | American Stroke Association (AHA|ASA) continues to raise the bar and create more awareness of strokes and its impact. CSM Production was thrilled to lend a helping hand to AHA|ASA and CP+B as it executed an event on Saturday, April 28 from noon to 6 p.m. at Perimeter Mall in Atlanta.

The American Heart Association |American Stroke Association commissioned CP+B to plan a one-day, public engagement to educate the public on the on the most common warning signs and symptoms of stroke and the importance of calling 9-1-1.  An estimated 150 people were in attendance.

CSM Production was responsible for designing and building a 20-by-20 footprint including 20-by-10-by-7 truss structures to feature American Heart Association |American Stroke Association signage.

Through an educational experience, interactive stations and signage, the space clearly communicated the F.A.S.T. educational messaging.  F.A.S.T is an acronym for identifying the most common signs and symptoms of stroke – (F) face drooping, (A) arm weakness, (S) speech difficulty, and (T) time to call 9-1-1.

To make the F.A.S.T. experience come to life, CSM Production created a face drooping station where guests could look into a mirror to recognize the difference between what your face should look like versus what it may look like when having a stroke. In addition, an arm weakness station featured identical items with one of the two weights added so participants could feel the difference in weight holding the same item in his or her hand. A third station mirrored slurred speech by talking to an app that plays your voice back slow.

The experience also included a photo booth for a sharable social media experience and to raise awareness.

American Heart Association, American Stroke Association, Stroke, FAST, experiential, exposure