November 21, 2016

The crisp air of fall and the changing of leaves can only mean one thing … college football, and JHE loves producing events for world-class universities who have a passion for the game.

On Friday, Oct. 28 and Saturday, Oct. 29, JHE lent its expertise to Wake Forest University to produce a two-day affair designed to entertain alumni, faculty, staff and others. 

The relationship with Wake Forest University first developed in 2015 when JHE produced five “Wake Will” fundraising events; one in Charlotte, North Carolina, Washington, D.C., New York, Atlanta and Raleigh, North Carolina.

Following that successful relationship, the university engaged JHE to present new ideas to elevate its homecoming activities to a new level. The JHE creative and special events team collaborated on a variety of ideas to present, many of which were executed.

With a 114 by 82 open-air tent placed on Manchester Plaza on campus, party goers including alumni, faculty, staff and registered guests were welcomed to the area for a private performance by The Spinners. The team also managed signage, event operations, logistics, décor, furniture, screen graphics and also deployed its 16 by 9 Absen Wall for video display.

“Party So Dear” as the event was dubbed took place from 4-7 p.m. with an estimated 2,000 attendees. During the affair, the “Streakin’ Deacon,” Wake Forest’s new bus that travels far and wide to share the Deacon spirit, was unveiled and an address by the University President Nathan Hatch.

After the upscale event concluded, JHE immediately began turning the event space for a second party for young alumni who had graduated in the last four years. A more laid back affair from 9 p.m. to midnight, JHE coordinated keg beer, bar snacks and more for the young at heart. 

With little rest but eager for a great homecoming, JHE tackled Saturday with vigor. JHE coordinated furniture, food, signage and concert production featuring the Special Occasion Band with approximately 1,500 guests in attendance prior to kick off. The tailgate took place on Baity Street, close to the football stadium, and convenient for the crowd to stop by for pre-game festivities.

Led by special events director Kristin Thompson, the team of 14 plus additional labor successfully delivered three total events in approximately a 24-hour span.

Success for Wake Forest University was achieved with a 25 percent increase in overall attendance, a successful launch of the DeacOn app, and the exciting debut of the Streakin’ Deacon. The events managed by JHE played a pivotal role in reaching those goals according to Kelly McConnico, executive director of alumni engagement at Wake Forest.

“We are thrilled to continue our relationship with JHE and their partnership was essential to the planning and execution of Wake Forest’s largest ever Homecoming weekend,” said McConnico. “Their work, from the initial idea presentation to the onsite execution, was outstanding and we look forward to working with their team for many years to come.”

Wake Forest University, college football, homecoming, alumni, StreakinDeacon, football, The Spinners, tailgate