NBA player Russell Westbrook says what JHE event planners think, “I'm never satisfied. I'm always trying to get better and learn from my mistakes.”
In a recent meeting with the client services team at the 28-year-old JHE Production Group, one seasoned event planner stated that at the end of the project or event, she rarely appreciates the final result. In large part, she is already looking at how to do it differently the next time. In her words, she is “never fully satisfied.”
Minus striving for perfection, what other challenges do JHE’s event planners face? The team outlined its top list of obstacles.
JHE has developed a reputation as the go-to source for producing events when it’s 1)hard or 2)on short notice. When either factor is in play, the timelines make event planning challenging. In addition, the pace is different per event and per client.
All facets of event planning fall to the team of five – Natalie Epperly, Kristin Thompson, Ann Nestor, Alex Fennig and Abby Calhoun. This work includes budget development and management which is often a balancing act when juggling dozens of internal and external contacts.
Unlike experiential activation, most special events don’t lend it to being set up in advance of being on site. The planner doesn’t see the finished product until it’s assembled at the final venue.
Which leads us to the next challenge … the planner must have a vision for the overall product and be able to “see” how the parts and pieces fit. Since no event is ever the same for JHE, the team of 37 years of combined experience often builds an event concept from the ground up, there is no standard or model to copy.
The last and likely most relevant challenge is despite the best of intentions, obstacles will occur. It’s imperative that an event planner remain exceptionally flexible and solution-minded.
The JHE client services team has produced an array of events throughout its history for clients like Wake Forest, Pinehurst Concours, Freightliner, Ford, the Charlotte Hornets, NASCAR and others. For more information, visit http://gojhe.com/special-events-1.