February 17, 2012

For 25 years, one of JHE’s many specialties has been producing opening ceremonies at racing facilities throughout the country. More than 70 opening ceremonies are organized and executed each year.

While each ceremony is unique in its own right, the Daytona 500 always warrants a little extra “oomph.” In the last two years, JHE has produced an average of 10 opening ceremonies including the Daytona 500.


Brad Paisley D5002011

During Daytona Speedweeks, the two weeks preceding the Daytona 500, it’s an all hands on deck effort for the JHE live entertainment team, requiring more than two dozen employees.

The Daytona 500 is a large production all in itself. It required JHE to coordinate and produce more than three hours of pre-race entertainment. During the event, more than 400 feet of pit road was consumed with nine staging structures including a 150-foot driver introduction pier.

In 2011, JHE proudly produced country music star, Brad Paisley’s concert; the Laura Bell Bundy concert that aired on FOX; directed and sourced four video screens on stage during the FOX televised concert; and delivered fans with an on-time flyover by the USAF Thunderbirds.

Following the precedent set in 2011, JHE played host to one of the preeminent musicians of our time, four-time Grammy Award winning artist, Lenny Kravitz in 2012. Kravitz performed a pre-race concert which aired on national TV with JHE producing and mixing his performance. For the Kravitz concert, JHE also introduced a new lighting system that was programmed to correspond to the music.

In addition, the always-magical flyover featuring the USAF Thunderbirds was orchestrated by JHE.

Demonstrating JHE’s ability to execute large-scale ceremonies, the Daytona 500 has been a premier feature of the event experience company’s flawless delivery and capabilities for 12 years now. 

Daytona 500, NASCAR, USAF Thunderbirds, Lenny Kravitz