Since 2006, JHE and Sprint’s relationship has been sewn together by a 100-by-100 foot display called The Sprint Experience, an interactive at-track destination for NASCAR fans.
The Sprint Experience features the largest mobile screen in the country - a 32- by 18-foot HD screen – which features tailored video content, a widget wall and interactive games.
Throughout the weekend, a customized, live widget wall displays multiple live race widgets, including track temperature, top-five race leaders and a live pit garage camera.
Created by JHE utilizing Flash, After Effects (motion graphics, video), Cinema 4D (3D animation) and Final Cut Pro (video editing); interactive Sprint games are based on popular game shows with a Sprint and NASCAR twist. For example, "Sprint 60-Second Showdown" is based on the "Minute to Win It" game show, while "Spin to Win" is similar to "Wheel of Fortune." Each game lures fans into the display and engages them in a fun way, rewarding participation with Sprint prizes like VIP experiences, hats, shirts and even Sprint phones.