SPRUCED UP FOR THE 2018 IMSA SEASON

February 22, 2018

The founder of Ford Motor Company, Henry Ford, was a racer at heart. As early as 1901, the industry leader was recorded as the winner of a two-car battle at the Detroit Driving Club in Michigan. 

That racing passion and desire to win continues today as Ford ramps up its 2018 IMSA season. CSM Production is thrilled to be along for the ride by working in collaboration with Campbell Marketing to deliver a seven-tour, consumer experience at IMSA races.

In January, the spruced up, 100-by-100 Ford display was unveiled at the iconic Rolex 24. The 2018 design featured no exposed truss, high-end printed fabric panels, enhanced vehicle displays and more.

The focal point of the experience is Ford’s featured vehicle, the GT. Positioned on an inclined ramp, the GT received a custom wheel stand that stands seven-foot tall showcasing the sports car’s countless features.

The six additional vehicles (Focus RS, GT-350, Raptor, 2018 Mustang, F-150 Sport, and Escape) in the display have customized backdrops that highlight the numerous attributes of each vehicle. Each vehicle display also has new floor mats that complement the overall presentation.

The customer favorite, the “Ford Owner’s Lounge,” returned in 2018 complete with leather couches, arm chairs, pub tables and two 60-inch televisions for Ford owners to enjoy. In addition, two racing simulators, a 50-foot tower showcasing the Ford brand and a new customer center for data collection rounded out the display.

Categories:
Tags:
Ford, Campbell Marketing, Rolex 24, Experiential, Consumer, Automotive, Manufacturer, Mobile Tour, Customer Experience
Jul 11, 2018

Each year, Charlotte Motor Speedway and CSM Production collaborate to salute America’s bravest at the Coca-Cola 600.

Read More
Jun 29, 2018

A. P. J. Abdul Kalam said, “Let us sacrifice our today so that our children can have a better tomorrow.”

Read More
Jun 27, 2018

An estimated 250,000 people in attendance, 40 event partners, 35 driver appearances, and 22 musical acts are just a few of the highlights from the 2018 Circle K Speed Street presented by Coca-Cola.

Read More