November 05, 2018

CSM Production was tasked with coming up with an interactive VR experience for fans at the Spectrum Center during Charlotte home basketball games for the 2018-2019 season.  The Spectrum Mobile Virtual Reality Shootout was created with two 8’ x 8’ playing areas for fans to test their skills. Using Oculus Rift headsets, participants are virtually transported onto the court at the Spectrum Center to participate in a 3-point shootout, with 90 seconds on the clock to shoot their way to the top of the leaderboard.  Inside the game, players are able to experience the incredible detail Talespin put into creating this custom game software, including an arena full of cheering fans and basketballs that catch fire after making three shots in a row.     

During the Charlotte home opener approximately 150 people engaged in the activation, which takes about 3 minutes per participant.  Friends and family lined up to cheer each other on and compete for the top spot on the Spectrum Mobile leaderboard.  After the experience, participants receive a GIF of their gameplay and encouraged to share their experience on social media. 

This project also included a custom build out in the concourse of the Spectrum Center.  The back wall for the activation was constructed in layers to bring the Spectrum brand to life through 3D texture and color.  Two 65” TVs are built into the wall broadcasting live gameplay so spectators are able to see what the participant is experiencing.  The space also includes a custom basketball court flooring, a custom ball rack, and branding and signage for when the space is not in use.      

We are excited about this continued activation throughout the 2018-2019 basketball season and look forward to engaging with fans at all of the home games!

Experiential Activation, VR, Spectrum Center, Charlotte