Over the past year, JHE’s client portfolio has diversified immensely. While maintaining its reputation as the go-to company for NASCAR activations, the event experience company has continued to add additional sports properties to its roster of impressive clientele.
THE WORLD OF GOLF
JHE ventured into the world of golf for the first time with partners IZOD and Ford. At the Masters in April, JHE managed the design and build of a hospitality house for IZOD that served as a social media hub throughout the week. On Wednesday, the house was transformed from a daytime VIP hangout to a vibrant party scene that housed the Maxim Clubhouse.
In July, JHE traveled with Ford to the Greenbrier Classic. The JHE-designed and operated Ford Social display allowed fans to interact via social media for exclusive brand information and custom social badges while learning more about the Ford lifestyle.
GOING TO BAT
JHE went to bat in New York City in July with FOX Sports 1 to celebrate the highly-anticipated Major League Baseball (MLB) All-Star Game. JHE hit a homerun with an exclusive experience that mimicked the look and feel of Citi Field and allowed fans to participate in their own “Home Run Derby.”
The new, national 24-hour multisport channel FOX Sports 1 partnered with JHE to create a fan-centric display to appear at 15 college football games during the 2013 season. The 80-by-100 foot experiential display allowed fans to become a part of the FOX college football experience every Saturday. The ultimate destination for fans included a tailgate zone, a skills challenge, a fan lounge, a custom photo opportunity, a virtual gaming center and a face painting station.
For the second year in a row, JHE assisted Sprint with creating a unique experience for fans attending the NBA All-Star Jam Session. Fans visiting the JHE-produced display had the opportunity to shoot hoops, sharpen their basketball skills using video gaming stations, preview Sprint’s newest products and meet some of the top NBA players.
With a presence in almost all major sports entities, JHE is proud to be an innovator providing best-in-class experiences for fans nationwide. The team can’t wait to see what opportunities 2014 bring.