June 13, 2014

For the past 14 years, Heather Hucks has worked at Coca-Cola Bottling Co. Consolidated (CCBCC). She currently serves as director of marketing sponsorships and manages all of the company’s marketing sponsorships including professional sports, colleges and universities, and entertainment and amusement properties. Her role focuses on creating long-term sponsorship strategies that build brand equity and give CCBCC a return on its investment both in venue and out in the marketplace. Hucks and her team of “four awesome folks” focus on connecting the brand to consumer passion points via sports teams, music or amusement activities to create meaningful interactions.

She previously worked as an account representative at Moroch and Associates for two year after graduating from University of North Carolina at Charlotte with a Bachelor of Science in communications.

Hucks is an extremely charitable person serving as chair of Bee Mighty, chair of NICU Family Advisory Council-Novant Hemby Children’s Hospital, a board member for Speedway Children’s Charity and a volunteer and advocate for the Ronald McDonald House of Charlotte. She currently lives in Charlotte with her husband, Darrin and her 2-year-old son, Tucker.


Q&A with Heather:

What is the best career advice you ever received? Do you want to be right or do you want to be effective? Sometimes you’re right and it doesn’t matter. Leaders recognize the moments at which the more effective path is the one that fosters team relationships and an alternate means to the acceptable outcome.

What is the accomplishment you are most proud of? Being a happy, fulfilled working mom.

What is the best part of working at Coca-Cola Bottling Co. Consolidated (CCBCC)? There are many, many things I love about CCBCC. Perhaps a favorite is the true emphasis on stewardship. Coca-Cola Consolidated wholeheartedly believes in serving others. In fact, the company has integrated “Serve Others” as one of the three prongs of our purpose statement for many years. CCBCC employees seek out specific needs in the community, rally their counterparts and fulfill the need. Stewardship at CCBCC is not mere sentiment, it is very real and it’s widely encouraged.

What is the best part of working with JHE? There are no surprises on event day. As a sponsor, especially at the title or presenting level, you need things to be double and triple checked before the big day. JHE understands that and approaches events with the ultimate capability and accountability for what happens during those three days of Coca-Cola Speed Street. That’s exactly what you want as a sponsor.

What is the best part about sponsoring Coca-Cola Speed Street? Coca-Cola has such a long standing family connection with race fans. So I love to see us all come together in the heartland of racing country during the week between the NASCAR Sprint All-Star Race and Coca-Cola 600. It almost seems like a family reunion and I love it. One of my favorite memories was watching Pat Benatar sing “Hit Me With Your Best Shot” from the Coca-Cola stage. She totally nailed it.


Seven Things You Might Not Know about Heather:

I’m inspired by…my son, Tucker, who was born at 24 weeks weighing 1 pound, 7 ounces and spent 151 days in the NICU. He is feisty and strong and his fight and will to live, as an impossibly small baby with so many hurdles, taught me the ultimate life lesson… perspective.

My favorite sport is…college basketball. It’s fast and furious, with lead changes back and forth sometimes only seconds apart. And there’s always a Cinderella story.

My favorite quote is… “We gain strength, courage and confidence by each experience in which we really stop to look fear in the face and do that which we think we cannot.” -Eleanor Roosevelt

My runner-up career was… a country music singer. I have the hips and the name.

I don’t leave home without… a sense of humor. And a Coke J

On my iPod playlist right now you will find… Imagine Dragons, Dolly Parton, Pink, JJ Heller, Bon Jovi, David Crowder, Will Smith, the Beatles and Lady Antebellum.

I relieve stress by… writing and blogging. And sometimes eating cupcakes.


To keep up with Heather, visit her blog or follow her on Instagram @heatherhucks.

Heather Hucks, Coca-Cola, Coca-Cola Bottling Co Consolidated, Coca-Cola Speed Street