April 25, 2016

Dennis Worden is a native of Concord, Michigan, a small town with a population of 1,050. After earning a Bachelor of Science in journalism from Central Michigan University, Dennis spent a total of 16 years gaining media relations experience at Michigan International Speedway, Hillsdale College, Wayne State University and the University of Texas in Austin before settling down at Darlington Raceway.

He serves as the director of public relations, handling all publicity efforts for the “Lady in Black” and manages the track’s Raceway Rascals kid’s club program. For more than four years, Dennis says the best part of his job is “the relationships I have with my co-workers. We are a very small staff and like a family.”

With two children, Jeffrey (14) and Hailey (12), and his wife, Renea, his family is “everything”. So much so that we may have found Mr. Right. Dennis starts each day by “making my wife’s lunch for work every morning.”

Q&A with Dennis

  • What is the best lesson from college that still applies to your job? It’s not just about how well you perform your job, but also the relationships you make along the way.
  • What is the accomplishment you are most proud of? Being part of the return of NASCAR racing to Labor Day weekend at Darlington Raceway. Bringing the Tradition Returns throwback campaign to life across the industry in 2015.
  • What is the biggest myth about your job? It’s not just one race weekend. It’s a year-round job that takes months to plan and execute.
  • What is the best part of your job? The relationships I have with my co-workers. We are a very small staff and like a family.
  • Why did you choose your career path? I actually wanted to have a career in the newspaper industry. I was the sports editor for my college newspaper and thought that’s where I was headed, but then received an intern position in the athletic communications department and realized there was another side of the sports business I enjoyed more, the PR side.
  • What has been your best mistake? Sending out a press release with multiple errors. Always double and triple check any communication that is released in an official capacity, whether it’s a press release, e-mail blast, social media post, etc.
  • What is the best part of working with JHE? They are a turn-key operation, who provides the best entertainment services in all sports. Very professional and easy to work with.
  • What has most impressed you about JHE? Their level of professionalism and communication. They are like an extension of our team who wants to provide top-level entertainment for our fans.
  • What is your best tip for success? Don’t sweat the small stuff if you make an honest mistake, but don’t ignore the little things that could make all the difference.

Things people may not know about Dennis

  • My runner-up career was … sports editor for a newspaper. That’s what I went to college for.
  • I start my day by … making my wife’s lunch for work every morning.
  • My favorite apps are … Watch ESPN. Love watching college football and basketball games wherever you go.
  • On my iPod playlist right now is … “Stay the Night” by Darlington County’s own Jordan Gray. You’ll be seeing him on top of the country charts very soon.
  • The one person I’ve always wanted to meet is … Steve Yzerman. I’m a big Red Wings fan. Would love to meet one of Detroit’s greatest sports heroes of all time.
  • My family is … everything.
  • My favorite sport is … NASCAR and college football. I’m a Michigan State fan and also appreciate the passion of South Carolina and Clemson fans.
  • The best concert I’ve ever seen is … Outshyne. They played a concert in August of 2014 in our backyard for my wife’s birthday. 

Stay connected with Dennis on Twitter @Worden2Dennis.

Darlington Raceway, public relations, Michigan International Speedway, Lady in Black, partner spotlight,