Dating back to 1987, CSM Production has had a long-standing relationship with Charlotte Motor Speedway and Speedway Motorsports, Inc. The two groups have conjured up, designed and delivered countless fan experiences over the course of nearly three decades.
Yet again, a fan-focused experience is born ... NASCAR Trackside Live.
"Speedway Motorsports, Inc. has always been about giving our race fans more,'" said Marcus Smith, the president and CEO of Speedway Motorsports. "NASCAR Trackside Live is going to deliver just that, with more driver access, more entertainment options, more live music and worldwide broadcasts from the stage. There's something for everyone at NASCAR Trackside Live. It's going to be a real centerpiece for the Fan Zone experience at all of our tracks."
NASCAR Trackside Live debuted at Charlotte Motor Speedway in May and will travel to SMI properties in 2017 including Sonoma Raceway, Kentucky Speedway, New Hampshire Motor Speedway, Bristol Motor Speedway and Texas Motor Speedway.
Activated with appearances by NASCAR drivers, live music and the filming of the one-hour "Trackside Live!" broadcasts on NASCAR.com.
CSM Production is responsible for tour management, asset delivery and setup including a 16x9 screen and a SL250 stage as well as lighting, sound and signage.
At each event, the team and all involved are motivated by this mission statement: “NASCAR Trackside Live! We are … built on racing; fueled by fans. Drivers have fun, fans have fun, and we have fun.”