The NASCAR Sprint All-Star Race at Charlotte Motor Speedway is always a special one for the JHE team.
This opening ceremony is considered both the most hectic 45 minutes and the most exciting 15 minutes of JHE's year. Serving as lead producer on the show since 1989, JHE has watched the show grow into something more technical and exciting each year. This year was no different as JHE worked to bring Sprint's vision to life in a show that wowed fans, drivers and sponsors alike.
“You guys make the impossible seem easy,” said Tim Considine, director of sports marketing at Sprint. “It was amazing to watch it all come together live with choreographed perfection by your team on-site and then watch the broadcast Sunday morning at home. The Jake Owen integration was a great plus – the energy and the sound were perfect.”