On Jan. 21, 2012, NASCAR delivered fans an unforgettable experience, NASCAR Preview 2012 Presented by Sprint that featured driver autograph and question-and-answer sessions, show car appearances, simulators, games and more.
To help organize and execute NASCAR Preview 2012, NASCAR turned to long-time partner, JHE Production Group, for creativity and overall production of the event.
With more than 50 drivers from the NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series on the docket to attend and several thousand fans expected, JHE had a lot of work to do.
Held at the Charlotte Convention Center, JHE began planning the all-day, behind-the-scenes fan event in July 2011. Featuring autograph and question-and-answer sessions with current drivers, the one-day event included show car appearances, simulators, games and more.
JHE began laying the framework for the event including layout, available space for sponsors and key partners, ticketing, branding and signage, 10 hours of event programming, and autograph session logistics.
The activation encompassed a space of 150,000 square feet within the Charlotte Convention Center and entertained more than 6000 attendees over the course of 10 hours.
For a $10 event admission, fans had access to numerous fan-driven experiences from teams, broadcast partners, tracks, sponsors and more. Programming began at 7 a.m. and concluded at 5 p.m.