The JHE team finished out 2014 with the Belk Bowl FanFest, an event the company has produced for the past three years.
The uptown party celebrated the bowl experience, offering local food, live music, interactive games, face painting and school spirit prior to the bowl game which pitted the Georgia Bulldogs versus Louisville Cardinals on Dec. 30, 2014.
The highlight of the family-friendly event was the live performance by CMT Artist of the Year Miranda Lambert, who also has been honored by the Grammy Awards, the Academy of Country Music Awards and the Country Music Association Awards. The country star serenaded a huge crowd of fans with songs from her newest album, “Four the Record,” combined with some of her most popular hits.
JHE worked hand-in-hand with the Charlotte Collegiate Football Group, a nonprofit organization that runs the Belk Bowl, to produce the festival located outside the Bank of America Stadium. JHE handled production including site design, live entertainment production, audio engineering, run of show, video and lighting in addition to supplying all the necessary equipment.