It’s time to meet another of our CSM Production team members, Jason Bastian. Jason is one of our Live Show Managers and came to us from the Carolina Panthers. Let’s get to know some more about this avid Ohio State Buckeyes fan.
Can you describe what you do at CSM Production?
I am a Live Event Director responsible for overall client relationship and satisfaction while planning, managing, and executing large scale events. With that, I direct live event production and presentation, while delegating roles and responsibilities to event staff to ensure proper event execution.
Additionally, I manage event logistics, budget management, delegate artwork design and production, and provide proper communication with clients, staff, broadcast partners and groups involved with event weekends.
What is your favorite restaurant in Charlotte?
If you could have dinner with one person, who would it be?
Bill Veeck, a former Major League Baseball Team Owner of a few teams during his life, was the pioneer for in game entertainment and fan engagement in professional sports. In 1941 while co-owning the Triple-A Milwaukee Brewers, he scheduled morning games for night-shift workers, staged weddings at home plate, and even gave away live animals at Brewers games to try to spike attendance. In 1959 he helped purchase the controlling interest in the Chicago White Sox and was the true pioneer to the in-game experience for the fans. He helped add the first exploding scoreboard in the Major Leagues, produced sound effects, and pyrotechnics whenever the White Sox hit a home run, added names on the back of uniforms, and was the first to introduce a live performance of “Take Me Out to the Ballgame” by Harry Caray.
To be able to sit down with him for a meal and hear about his life and how he started a major part of my profession would be an amazing experience.
What has been your favorite event you have worked at CSM Production?
This past spring race weekend at Bristol Motor Speedway. Helped Bristol’s vision in revamping their pre-race activation and engagement in their infield become a reality which turned out to be a huge success. Seeing it come from conception to the end product with countless hours put in, and all the bodies involved here at CSM was a rewarding site to see.
What is your favorite type of music to listen to?
Wide variety of genres, but enjoy Rap, Old School Hip Hop and Rock, and EDM
Where is your favorite place to go on a weekend getaway when you have an off weekend?
Favorite vacation spot in the United States is The Outer Banks, specifically Corolla, North Carolina.
Can you tell us about your new puppy and your other dog?
We recently rescued an eight-week old American Terrier, Labrador mix pup from the Humane Society of Charlotte. Being the huge Buckeye fan that I am, I named him Brutus (Ohio State’s Mascot name). He’s a very smart puppy, eager to learn, high energy, always waggling his tail, and bothering his older sister. Brutus is now 4 months old and has been a great addition to our family. His big sister is Reese who is 4 years old. She’s an American Terrier, Labrador, and German Sheppard mix who is slowly welcoming the new needy addition to her once calm and relaxing life.
You came to CSM Production from the Carolina Panthers, besides the obvious reasons, how do NASCAR races differ from NFL games?
Making the transition after 10 years in the NFL with two different teams to NASCAR was a unique challenge. After a few race weekends, I noticed that NASCAR race weekends, are just that a weekend. NFL games are normally an eight-hour event (calculating in the normal fan traveling to the stadium tailgating, the game, and the drive home), whereas NASCAR event weekends are roughly 3 days for the true fan. It’s a three-day event against an eight-hour event, and with that brings a wide variety of opportunities for fan engagement touch points, sponsor activations, and areas to engage for a longer duration. This time frame gives fans that have made the commitment for that weekend more opportunities to explore and experience the venue and all that comes with it.
Another variance I noticed is the in-game or in-race experience. With NFL games, there are team timeouts, injury timeouts, TV breaks, quarter breaks, and halftime which enable the venue to provide more content, fan interactive elements, and provide sponsor viewership. NASCAR races don’t have true pauses in action which challenges each track to find other opportunities to fill that void outside of during the race.