The off-season included many hours of brainstorming, designing and producing exciting changes before trucks left for Daytona. Meet the 2013 experiential displays:
The Sprint Unlimited Experience: Yellow is everywhere. The destination features the largest mobile screen in the county, a 32-by-18 foot HD screen showing custom video content, a widget wall and interactive games.
SPEED: As FOX Sports transitions to the new home for NASCAR, the SPEED display goes blue and features “FOX Sports” graphics. The re-designed space will still be home to SPEED’s NASCAR shows and coverage, including RaceDay and Victory Lane.
Supercross on SPEED: SPEED is the home of Supercross. In 2012, SPEED enlisted long-time partner JHE to create an on-site presence for the brand to support the sport with a rapidly growing fan base and consistently sold-out shows. This year’s interactive marketing display includes a 45-foot jumbotron screen that provides a sneak peek inside the stadium during practice as well as live coverage for fans. The display has already traveled to Anaheim, Calif., Atlanta, Ga. and Indianapolis, Ind. with one more destination in 2013: Las Vegas, Nev.
Kobalt: For the Kobalt 400 in Las Vegas, Lowe’s wanted to create a social media command center for the brand and turned to partner JHE to create. The social media hub included computers with large video monitors and screens, giving fans live access to social networking by NASCAR personalities. In addition, JHE designed an accompanying garage complete with neon signage, iPads for social media and a full display of the Kobalt tools.
Aaron’s:Thirty-two feet of truss combined with a 40-foot by 60-foot tented area helps to re-create the storefront of Aaron’s at-track. The mobile showroom treats fans to live entertainment and music as well as driver appearances and giveaway opportunities.