Since 1995, JHE has been responsible for executing some of the most notable festivals in the Southeast, dreaming up extravagant productions, engaging fan interactions and meaningful sponsorship opportunities. Here is a look at JHE’s history of producing festivals:
1995: Speed Street
The event production company’s first foray into festival production 20 years ago was Speed Street, one of the Southeast’s largest street festivals held in uptown Charlotte. Still the event producer and promoter, the team handles everything from inception to execution for the event now known as Circle K and Kangaroo Speed Street presented by Coca-Cola. Tasks range from artist management, concert production, event operations and logistics, permitting, fire and safety, marketing and sponsorship sales.
The event attracts more than 400,000 attendees each year and includes live musical entertainment, family-friendly fun and dynamic sponsor exhibits. In 2014, JHE added three new regional events in Mooresville, Concord and Kannapolis to extend its reach in the local community.
2001: First Flight Centennial
The North Carolina Department of Cultural Resources relied on JHE to execute a historical celebration to celebrate the 100th anniversary of the Wright Brothers’ famous first flight. The First Flight Centennial was a multi-day festival that played host to national dignitaries and more than 115,000 spectators.
2012: Belk Bowl FanFest
Since earning the business four years ago, JHE has managed site design, live entertainment production, video and lighting, audio engineering and run of show in conjunction with the Charlotte Collegiate Football Group for the annual Belk Bowl FanFest. The event is a pre-party for the Belk Bowl football game and has featured Carrie Underwood, Lady Antebellum, Blake Shelton and Miranda Lambert to date.
2012: Democratic National Convention CarolinaFest
This special festival was produced to showcase Charlotte to traveling attendees for the Democratic National Convention as well as locals. CarolinaFest attracted more than 30,000 attendees and featured interactive displays, food vendors, political speakers and two stages for musical performances within five city blocks.
The inaugural BuzzFest, held in 2014, celebrated the Charlotte Hornets return to the Queen City inside a 280,000-square-foot space at the Charlotte Convention Center. Hosted by the NBA team’s minority owner Nelly, the indoor fan festival included concerts by national recording acts, basketball drills, family-friendly fun, celebrity appearances and more.