February 22, 2021

With #SuperBowlLV in Tampa quickly followed by the #Daytona500, the Sunshine State played host to not just one, but two major sporting events in February.

In an article for Sports Business JournalJay Howard – President, CSM Production, looks at why this double-header bodes well for the entire sports industry as it looks to bounce back from a turbulent 2020. Read his thoughts, below:

NASCAR and NFL tentpole events in Florida are shining examples of 2021 resiliency

Super Bowl, Daytona 500, Florida, Live Shows, Concerts, NASCAR