For the past seven months, the JHE team has been hard at work preparing a new look and feel for The Sprint Experience. During the Daytona 500, the display made its debut with rave reviews.
The footprint was equipped with two new entrances to welcome guests into the interactive space. The 32-by-18-foot HD screen continued to serve as a beacon, encouraging race attendees to come inside the mobile experience.
Two new Mobile Display Units (MDUs) were designed by the JHE team to flank each side of the display. The first one hosted the Sprint “store of the future,” offering visitors a new way to shop. The second MDU served as a social garage, granting fans real-time access to their favorite driver’s social feed.
In the center of the footprint, JHE developed two new circular pods. The first pod gave fans a chance to predict who the top-5 drivers for that race would be while the second pod included a photo opportunity and questionnaire to find the driver each customer was most like.
The biggest challenge the team faced throughout the weekend was building the display for the first time with all new components. Arriving in Daytona a few days earlier, the Sprint dedicated team worked tirelessly to work out the kinks and get the display ready for its debut.
Once the doors opened Friday, The Sprint Experience was once again a standout on the midway. Each day included numerous driver Q&As, new interactive games, appearances by Miss Sprint Cup including the newest addition, Madison, and free giveaways. Before the Daytona 500, attendance numbers and opt-ins skyrocketed proving the long hours of planning and prep paid off once again.