Charlotte’s original NBA team, the Hornets, have returned to the Queen City. To celebrate the return, the team enlisted JHE to execute a two-day fan festival Oct. 25-26.
Hosted by Hornets minority owner Nelly, Buzz Fest occupied a 280,000-square-foot space at the Charlotte Convention Center which was transformed into a basketball paradise from the moment fans entered. A large welcome area used lighting, video and photos to tell the team’s story.
Moving inside the footprint, there was entertainment for fans of all ages including basketball skills clinics, interactive games, inflatable basketball courts, sponsor activations, concession stands, merchandise sales and a VIP zone.
The weekend’s entertainment included appearances by Hugo and the Honey Bees; a youth basketball tournament; meet-and-greets with former Hornets and NBA stars; a Hornets practice game; and musical performances by the Voltage Brothers, Elle Varner, Big & Rich, Diggy, Sol Fusion and Nico & Vinz.
As the production team behind the event, JHE managed all elements of the show’s production in-house including strategic planning, project management, event layout, logistics, operations, event run of show, concert production, stage production, audio and video, sponsor needs and on-site management.