June 13, 2014

The two May races at Charlotte Motor Speedway are always special ones for the JHE team.

Up first was the NASCAR Sprint All-Star Race. This opening ceremony is considered both the most hectic 45 minutes and the most exciting 15 minutes of JHE’s year. Serving as lead producer on the show since 1989, JHE has watched the show grow into something more technical and exciting each year. This year was no different as JHE worked to bring Sprint’s vision to life in a show that wowed fans, drivers and sponsors alike. 

“You guys make the impossible seem easy,” said Tim Considine, director of sports marketing at Sprint. “It was amazing to watch it all come together live with choreographed perfection by your team on-site and then watch the broadcast Sunday morning at home. The Jake Owen integration was a great plus – the energy and the sound were perfect.”

The two-week marathon at Charlotte Motor Speedway concluded during Memorial Day weekend with the Coca-Cola 600. JHE was once again on-point to direct a pre-race show that incorporated military appreciation and a concert performance by Brantley Gilbert.

JHE thanks each of its partners – NASCAR, Sprint, Charlotte Motor Speedway, FOX Sports 1 and Coca-Cola – for these opportunities and is looking forward to what 2015 will bring.

NASCAR, Sprint, Charlotte Motor Speedway, FOX Sports 1, Coca-Cola, NASCAR Sprint All-Star Race, All-Star Race, Coca-Cola 600