At the Greenbrier Classic July 1-7 in White Sulphur Springs, W. Va., JHE jumped back into the world of golf with Ford.
As the official vehicle of the tournament held at The Old White TPC, Ford had the largest sponsor presence inside the gates. Attendees had the chance to visit the JHE-designed Ford Social display which debuted in March 2013 and has traveled to three of its 10 scheduled events this year. A social hub, fans were invited to interact via social media for exclusive brand information and create custom Ford social media badges. The display was paired with informative vignettes, car displays and more to immerse attendees in the Ford lifestyle.
A part of the PGA Tour, the tournament’s player field included Phil Mickelson, Bubba Watson, Ted Potter Jr., Webb Simpson, Rory Sabbatini, John Daly and Vijay Singh. The weekend wouldn’t have been complete without The Greenbrier Classic Concert Series which included performances by Kenny Chesney and Aerosmith.
JHE is looking forward to continuing its tour with Ford with seven more stops this year including Michigan International Speedway, Bristol Motor Speedway, Kansas Speedway, Homestead-Miami Speedway, a NHRA event in Seattle and NASCAR Sprint Cup Series Champion’s Week in Las Vegas.