For the second year, Sprint hired JHE to create and manage its interactive fan display at NBA All-Star Jam Session, the five-day fan experience leading up to the All-Star Game. Brandon Stegall, director of operations and facilities, takes us behind the scenes to reveal five things you might not know about the experience:
- The Sprint layout was designed to resemble a basketball court, complete with the wooden flooring and yellow touches, Sprint’s signature color.
- A Skull Candy DJ will live in a 12-foot “crow’s nest” that replicates the appearance of the “top of the key.” The custom-built stage features Plexiglass, wooden flooring and Sprint branding.
- It took two fabricators working eight hours a day for one full week to build the custom handrails and stage that will be a part of the display.
- The planning for an inside event is much different than the outdoor NASCAR events that JHE produces for Sprint. The footprint is much more defined so JHE must work within stricter confines to produce the experience.
- The Sprint display offers autograph sessions, a basketball court and a store displaying the brand’s newest innovations.
NBA All-Star Jam Session kicked off at the George R. Brown Convention Center in Houston, Texas on February 13.
– Brandon Stegall