June 24, 2013

Working with JHE for the past five years, Matt Shulman has been most impressed by the people and company culture. Shulman, who serves as NASCAR’s managing director of marketing platforms, manages a department that provides strategic direction, content development and creative solutions to more than 40 official partners, licensees and automotive partners of the sanctioning body.

Based in NASCAR’s New York office, Shulman’s biggest achievements include launching a national marketing partnership with one of the country’s largest retailers, producing award-winning live events, conceptualizing the company’s first web-based sponsorship product and developing some of the first NASCAR social media campaigns.

Previous to joining the NASCAR team six years ago, Shulman worked in media and film at CBS Altitude Group, Studionext.com, Hypnotic and Hill Holiday Advertising.

Q&A with Matt Shulman:

  • Describe your job: I work with talented and passionate people throughout NASCAR to create exclusive assets and marketing platforms for NASCAR partners.
  • The best career advice you ever received: “It’s a process.”
  • Accomplishment you are most proud of: NASCAR’s 2012 “American Hero Salutes” Facebook campaign. The campaign recognized, honored and enabled NASCAR fans to personally thank the men, women and families of those that serve our country.
  • Best part of working with JHE: JHE’s can do, client first culture.
  • What has most impressed you about JHE: The people. The entire team is passionate, generous, creative, fun and, above all, dedicated. 

Five Things People Might Not Know About Matt:

  • The product that should be invented is… Coffee that doesn’t stain a work shirt.
  • My favorite quote is… “Those who can, build. Those who can’t criticize.” -Robert Moses
  • My runner-up career would be… Producing live music festivals.
  • I don’t leave home without… My Sprint iPhone, my Fly Delta app, Snapchat to stay connected with my kids and my house keys. My iPhone has everything I need, and I need my house keys to get into my house.
  • Anything else people should know about you? I was in a popular college band. We were asked to play for a few top record companies in New York City, but we all decided together it wasn’t the right time for us. Writing music and playing in a band taught me many great lessons on how to work with talented and creative people in a group setting.

To learn more about Shulman, follow him on Twitter at @mshulmannyc.

Matt Shulman, NASCAR, NASCAR New York, CBS Altitude Group, Studionext.com, Hypnotic, Hill Holiday Advertising, Sprint, iPhone, Fly Delta, Snapchat