As managing director of corporate events at NASCAR, Cory Posocco develops, manages and produces premier NASCAR events, such as award shows, induction ceremonies, press conferences, summits, media days, at-track hospitality and more. For each event, “the details matter,” says Posocco. “They make good events great.” The event he is most proud of to-date is identifying, securing and producing the NASCAR Sprint Cup Series Awards the inaugural year in Las Vegas.
Prior to joining NASCAR 12 years ago, the Connecticut-native served as director of marketing at Stafford Motor Speedway where he coordinated and implemented marketing and public relations efforts, produced and directed all pre- and post-race activities, and organized special events at track. Posocco received his associate degree in business administration at Dean College and graduated from Florida Atlantic University in 1995 with a Bachelor of Science in finance.
Q&A with Cory
- What is the best lesson from college that still applies to your job? Failing is not an option.
- What is the best career advice you ever received? “Don’t mess up my show.” – Jack Arute Sr.
- What is the accomplishment you are most proud of? Identifying and securing a new host property for the NASCAR Sprint Cup Series (NSCS) Awards Ceremony when the show was moved from The Waldorf Astoria in New York City to Las Vegas and then producing the inaugural NSCS Ceremony Awards at Wynn Las Vegas later that year.
- What is the biggest myth about your job? That my job starts with February’s Daytona 500 and ends in November at the season finale at Homestead-Miami Speedway. Two of our busiest months of the year are December and January.
- What is the insider secret to your job? Details matter. They make good events great.
- What is the best part of working with JHE? Recalling the opportunity Jay Howard afforded me before my NASCAR days to travel to Charlotte to help out with JHE’s opening ceremonies events at Charlotte Motor Speedway.
- What has most impressed you about JHE? I admire the entrepreneurial spirit of the company. I respect small business success stories. It’s what makes our country great.
Eleven Things You May Not Know About Cory
- I spend my weekends… when I’m not traveling, dinner at Terra Mia on Friday, Winter Park Farmers Market on Saturday and watching NASCAR on Sunday.
- The one person I’ve always wanted to meet is… I’ve met a lot of talented and interesting people but I would still like to meet the lead singer of my favorite 80s/90s rock ‘n’ roll band, Jeff Keith from Tesla.
- Who or what inspires you? Since Sept. 20, 2011, I’m most proud of my daughter Sofia Rosemary. Love her.
- My family is… keeping me busy! Our daughter is almost two and gains more and more energy each day.
- My favorite sport is… hockey and the Carolina Hurricanes (besides NASCAR, of course).
- My favorite vacation yet was to… the Grand Canyon. It’s such an amazing place. Hiking the South Kaibab Trail, camping overnight at Phantom Ranch and hiking out on the Bright Angel Trail was exhausting, inspiring and unforgettable.
- The product that should be invented is… more of a service versus product, but Starbucks delivery.
- My favorite quote is… “Good luck is the result of good planning.”
- My runner-up career would have been… I still have a passion for short-track racing so something along those lines.
- I don’t leave home without… stopping at Starbucks or Dunkin Donuts.
- Anything else interesting people should know about you? I actually have racing experience. I raced Quarter Midgets from the age of 7 to 16.
To keep up with Posocco, follow him on Twitter at @cposocco.