Over the course of 25 years, JHE Production Group has organized several concerts at Charlotte Motor Speedway. In 2009, JHE was approached by president of the speedway, Marcus Smith, and event promoter, Gary Bowman, to plan and produce a concert for the Oct. 17, 2009, NASCAR Banking 500 from Bank of America.
The objective was to provide a family-friendly concert to fans in the Speedway’s infield prior to the race.
JHE is often asked to dream up extravagant productions, including designing stages and sets, hiring crews to staff events, booking entertainment, and handling set-up and tear-down. The October 2009 event was no exception.
With just over a month to prepare, JHE was asked to produce “Faith and Family Day” at Charlotte Motor Speedway. Held before the race, the concert included four Christian rock bands on one stage over a three-hour period performing for 100,000 to 200,000 ticket-holding fans. Positioned between turns three and four, JHE built a 48- by 32-foot stage, complete with audio and lighting for all four bands.
Although there was a noise ordinance for the track, JHE was able to build the stage, set up barriers for the event, and provide on-site rehearsals for all four bands in the eight hours before the performances began. Each band played a 20-minute set before taking a 10-minute break so the crew could prepare for the next act.
As with most events, JHE provided complete production management for the concert, including stage build, stage barriers, audio production, lighting production, visual production, and execution of the programming of the stage throughout the day, as well as technical staff standing by to implement a backup plan in the event of any system component failure. In addition, JHE also provided ground transportation for the artists upon arrival in the Charlotte area.