Our team was in Daytona executing several experiential activations during Daytona 500 week. The team was able to produce these displays while following social distance guidelines and allowing the fans to safely engage with these brands.
Ford Performance had activations at The Ocean Deck and The North Turn. The activation featured Ford vehicles on display and a data capture station that allowed social distancing.
FOX Entertainment promoted their new show, The Great North, at Daytona International Speedway giving away promotional items to fans at the track.