Founded in 1951, the National Hot Rod Association is one of the largest auto racing organizations in the world.
Thanks to a long-standing relationship with Campbell Marketing, CSM Production is joining the global sports-entertainment business at six races in 2018.
Sporting the Ford Motorcraft, Quick Lane and Omnicraft brands, a 25-by-40- square foot space has been customized to engage with a younger generation, specifically high school and college students, who might have an interest in becoming a Ford automotive technician.
Throughout a multi-day weekend, approximately 1800 guests enter the Ford display to register to win a 2019 Ford Mustang on display; learn more about becoming a Ford technician; and question-and-answer sessions each day with NHRA Ford driver Bob Tasca III.
CSM Production retrofitted a 25-foot trailer as the center of activation space. A custom-built registration kiosk was installed to simplify the lead-generation opportunity. The design and install of all branding within the display space compliments of the CSM Production creative team.
The fabrication team specially created two games – SHOPeration and Spin Wheel. Yes, it’s a new take on the 1964 game. The fabrication team put its twist on the Hasbro game with a Mustang as the “patient” and specific car parts to be used in the “operation.” Additionally, the team designed and built a spin wheel with a Mustang rim as the center piece. Prizes are awarded for participation in both games.
Stop by the Ford display at an upcoming NHRA event – NHRA Spring Nationals April 20-22; NHRA Four-Wide Nationals April 27-29; Chevrolet Performance U.S. Nationals Aug. 29-Sept. 3; AAA Texas NHRA Fall Nationals Oct. 4-7; and Auto Club NHRA Finals Nov. 8-11.