CSM Production Joins Ford for Six NHRA Races in 2018

April 19, 2018

Founded in 1951, the National Hot Rod Association is one of the largest auto racing organizations in the world.

Thanks to a long-standing relationship with Campbell Marketing, CSM Production is joining the global sports-entertainment business at six races in 2018.

Sporting the Ford Motorcraft, Quick Lane and Omnicraft brands, a 25-by-40- square foot space has been customized to engage with a younger generation, specifically high school and college students, who might have an interest in becoming a Ford automotive technician.

Throughout a multi-day weekend, approximately 1800 guests enter the Ford display to register to win a 2019 Ford Mustang on display; learn more about becoming a Ford technician; and question-and-answer sessions each day with NHRA Ford driver Bob Tasca III.

CSM Production retrofitted a 25-foot trailer as the center of activation space. A custom-built registration kiosk was installed to simplify the lead-generation opportunity. The design and install of all branding within the display space compliments of the CSM Production creative team.

The fabrication team specially created two games – SHOPeration and Spin Wheel. Yes, it’s a new take on the 1964 game. The fabrication team put its twist on the Hasbro game with a Mustang as the “patient” and specific car parts to be used in the “operation.” Additionally, the team designed and built a spin wheel with a Mustang rim as the center piece. Prizes are awarded for participation in both games. 

Stop by the Ford display at an upcoming NHRA event – NHRA Spring Nationals April 20-22; NHRA Four-Wide Nationals April 27-29; Chevrolet Performance U.S. Nationals Aug. 29-Sept. 3; AAA Texas NHRA Fall Nationals Oct. 4-7; and Auto Club NHRA Finals Nov. 8-11. 

Ford, NHRA, experiential, race, consumer experience, fan engagement, owners lounge, fabrication
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