CSM highlights four pillars of Mazda at the Rolex 24

March 21, 2018

In September 2017, Mazda tapped CSM to come up with new creative ideas for their consumer display to launch at the Rolex 24. With months of planning and conversations, CSM led in the development of the launch and tour including a new footprint and racing pod trailer.

With an objective to maximize interaction with consumers through hitting on Mazda’s four pillars, CSM provided the direction for a new thought process behind engagement including a new prizing concept that was introduced through a three-tier model: owners, previous owners and general consumer.

With a 100-by-100 footprint to design, construct and operate, the team created several features to bring Mazda’s brand to life. To showcase three of Mazda’s most impressive feature offerings - Design, Motorsports and New Technology, the footprint included a 30x30 tent with a custom built 10x30 interactive wall, a racing pod trailer with a rooftop area for Mazda owners, a prototype show car of the all-new Mazda Team Joest RT24-P racecar, and two race simulators.

Along with the production of the entire space, CSM Production built a custom hydraulic ramp for the RT24-P that was meant to showcase any race track banking.

Throughout the weekend, CSM’s footprint saw more than 2500 fans. This unique Mazda experience will appear again at the Mobile 1 Twelve Hours of Sebring in Sebring, FL, on March 11.

Tags:
Mazda, CSM, Production, Motorsports, Design, New Technology, Experiential, Tour, Rolex 24
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