February 18, 2013
Known as the “Super Bowl” of NASCAR, Daytona 500 kicks off the season with a bit of extra flair. A look at JHE behind-the-scenes, by the numbers:
- Approximately 56 employees spent a combined 14,876 hours in Daytona to prep and coordinate the 12 JHE-produced events.
- An estimated 10,000 fans are expected to visit the Sprint Unlimited Experience during Daytona Speedweeks over the course of six days.
- The SPEED team of six spent approximately 407 hours between setting up, building, striking and loading out the experiential display.
- Four hundred feet of pit road is used during the Daytona 500 opening ceremony.
- JHE’s creative services team spent approximately 125 hours in 2013 preparing for the Daytona 500 opening ceremony.
- Ninety pieces of signage and 35 renderings were drawn by JHE’s creative services team for Speedweeks.
- The SPEED display will be home to approximately 16 shows and 16 plus hours of programming, including everything from a 30-minute NASCAR Live show to a three-hour RaceDay and Victory Lane show.
- Produces eight opening ceremonies during Daytona Speedweeks.
- Coordinates seven and a half hours of pre-race entertainment.
- Oversees four special events throughout the two weeks.
- Orchestrates three flyovers during the Daytona 500 celebrations.
- During each flyover, planes spend five seconds over Daytona International Speedway.
- Manages two musical artists at JHE stages, including Zac Brown Band.
Daytona 500, The Sprint Unlimited Experience, Daytona Speedweeks, SPEED, RaceDay, Victory Lane, Zac Brown Band