Growing up my family would get together with friends and relatives to watch marque special events. Whether it was the Super Bowl or the Daytona 500, I was glued to the TV watching the opening ceremonies and halftime show, dreaming of an opportunity to be there in person. Fast forward 20 plus years and not only did I have the opportunity to attend one of these once-in-a-lifetime events but three in one month!
First up, was the Super Bowl in New York City. When I had the opportunity to attend the big game, I jumped at the opportunity to soak in the event activation. However, I was slightly disappointed with the sponsor activations; nothing struck me as out of the box or unique. But the NFL proved again why it’s such a leader in the event fields with the halftime show. Being there was magical; the energy in the venue was indescribable and the production value was best-in-class.
Next, I traveled to New Orleans for the NBA Jam Session, a three day fan festival in support of the NBA All-Star Game. For the past three years, Sprint has allowed us to assist them with their event activation. I continue to be impressed by the NBA Jam Session and the opportunity it gives partners to market their products to consumers. I might be biased but The Sprint Experience was my favorite display. I was also impressed by Samsung’s large display drenched in black lights, custom-built lead generation games and well-designed product showcases. The display fit the brand while also staying authentic to the NBA lifestyle.
Last on the list was the Daytona 500. This was my 14th consecutive year producing entertainment elements at the Daytona 500 and it was by far my favorite. The team works for six months with our partners at Daytona International Speedway to make sure every element is properly thought out. I get to swoop in at the last minute and do the fun stuff so in no way am I attempting to take credit for their long hours of blood, sweat and tears. This year was action-packed with five different, custom-built stages to provide fans an up-close view of their favorite stars.
It’s been a month of excitement and learning for me. I commend our team for their hard work and dedication and thank each of our partners for allowing us these opportunities.