August 01, 2018

Established in 2017, The American Flag Football League is America’s newest sport and entertainment outlet featuring professional athletes competing in flag football. Founded by Jeff Lewis, the league is steadily gaining momentum; most recently by signing the NFL Network to air its games. 

With a pros lineup including former NFL quarterback, Michael Vick; six-time Pro Bowl selection and three-time first team All-Pro wide receiver, Chad 'Ochocinco' Johnson; and former New York Knicks player, Nate Robinson; the competition is sure to be entertaining.

What’s new and exciting about The American Flag Football League. Its technology for one. Under Lewis’ leadership, The American Flag Football League uses an “e-flag” system, which tracks the on-field position of a player’s flag and alerts officials when it is pulled.

The GO Clock system is a new piece of technology that caters to The American Flag Football League rules.  According to the rules once the ball is snapped, the defense must wait two seconds to rush while the quarterback has four seconds to release the ball or cross the line of scrimmage. The GO Clock is on hand to account for that timing.

With 11 games on tap for the NFL Network in 2018, CSM LeadDog and CSM Production were engaged in the spring to plan and produce the fan engagement experience and marketing for four events, specifically Pittsburgh, Atlanta, Indianapolis, and Houston. The season finale, held in Houston, had a $1 million-dollar prize on the line for the winning team.

The CSM Production team’s creativity and extensive sport experience is put to the test with designing and calling the arena or venue’s screen program; delivering engaging in-game fan games and giveaways; directing the fan emcee; creating a run of show for the PA announcer; cueing the in-house DJ and collaborating with the NFL Network.

The CSM Production team led by Brad Smith, is proud to add the AFFL to the list of diverse sports properties that the CSM team has worked with. Including, NASCAR, IndyCar, the NFL’s Carolina Panthers, Rugby World Cup Sevens, and the NCAA to name a few.




Live Show, American Flag Football League, Jeff Lewis, NFL Network, CSM LeadDog