Since 2010, JHE has worked closely with NASCAR to produce the unique and unforgettable event, NASCAR After The Lap. The annual event held during NASCAR Sprint Cup Series Champion’s Week gives fans a never-seen-before perspective of the sport.
The 2011 unfiltered, tell-all question-and-answer session featured the top-12 NASCAR drivers and was held at Hard Rock Hotel & Casino Las Vegas on Dec. 1, 2011.
JHE’s creative department has been a critical member to the development of the program. For Send Me 2 Vegas and NASCAR After The Lap, the team designs a multitude of advertisements, custom videos, and engineers an engaged sound plan for the premier event.
JHE-designed advertisements have appeared in Sports Illustrated, Las Vegas Magazine, online, billboards and much more.
In addition, customized videos were designed for integration on the website as well as into the event run of show.