March 14, 2018

CSM Production has had the distinct privilege of producing a variety of events at the DAYTONA 500 for 19 years.

After months of preparation, a well-choreographed dance featuring VIP and partner introductions; a nationally-televised Rascal Flatts performance along with televised driver introductions; the national anthem with the United States Air Force Thunderbirds flyover; and the return of the 2017 Ford of Kurt Busch to its rightful owner took place over the course of 125 minutes.

In celebration of the 60th running of the DAYTONA 500, CSM Production shared 15 reasons why we love Daytona International Speedway and its premier race.

  • Sunday, Feb. 18 marked the 60th running of The Great American Race.
  • Forty-two CSM Production team members contributed to the DAYTONA 500 myriad of events.
  • Leading up to the DAYTONA 500 weekend, the live shows team produced seven opening ceremonies including Thursday’s Can-Am Duels, Friday’s NASCAR Camping World Truck Series NextEra Energy Resources 250, Saturday’s NASCAR Xfinity Series PowerShares QQQ 300 and Sunday’s DAYTONA 500.
  • Three designers from the creative services team produced eight stage designs for Daytona Speedweeks. Opening ceremonies required 153 individual pieces of signage while 16 individual pieces of signage were ordered for the Daytona 500 drivers meeting.
  • Four nationally-recognized VIPs graced the CSM Production driver introduction stage – former MLB third baseman Chipper Jones who served as the honorary race official; former NFL quarterback Peyton Manning drove the pace car; actress and producer Charlize Theron waved the green flag; and former NASCAR driver Dale Earnhardt Jr. was the grand marshal.
  • As 40 DAYTONA 500 drivers attended the mandatory drivers meeting, CSM Production enhanced the meeting experience with a creative backdrop, lighting, scrim and fencing.
  • With more than 200 guests over the course of four days, Freightliner hospitality served up an exceptional experience which delighted guests with visits by Jimmie Johnson, Jamie McMurray, Joey Logano and Eric Jones.
  • Long-time TV partner, Fox Sports 1, was back with its EBay pit box, the first stop of 10 for the upcoming season.
  • Fueling our efforts was a Sunoco Injector display which entailed custom show car stands at the DAYTONA 500. In addition, CSM Production custom-designed and produced seven Sunoco Instagram frames.  
  • CSM Production unveiled a newly-designed concert stage for Rascal Flatts’ televised performance. Known as one of the hottest-selling touring acts in any genre, Rascal Flatts performed on a 21-feet-tall by 40-feet-wide main stage which featured CSM Production’s newest 16-feet by 9-feet Absen X3v LED walls.
  • Driver introductions added to the excitement of the premier event with 53 feet wide by 8 feet deep by 12 feet tall stage adorned with a 172-foot catwalk.
  • After making the walk through the tens of thousands of fans, the drivers loaded into red, white and blue Toyota Tundras that proudly displayed American Flags and Olympic-themed partner flags. CSM Production also manages the logistics for the parade lap around the speedway.
  • After driver introductions concluded, the team had 10 minutes to remove all evidence of the set.
  • As the Navy Band Southeast performed the last note of the national anthem, the United States Air Force Thunderbirds roared overhead at 500 mph.
  • Seconds after the flyover passed, Daytona International Speedway President Chip Wile continued the long tradition of formally handing the winning car from the previous year’s DAYTONA 500 back to the team owner.  In this case, it was giving the No. 41 Ford of Kurt Busch given back to Stewart Haas Racing co-owner Gene Haas.  CSM custom built and managed the display riser and produced the run of show for the presentation.

While the victory burnouts of Austin Dillon are still fresh in the infield grass, plans for the 2019 DAYTONA 500 are already underway. Until next year …

Daytona 500, Daytona International Speedway, live shows, concert, opening ceremonies, Rascal Flatts, Chipper Jones, Kurt Busch, Gene Haas, Peyton Manning, Dale Earnhardt Jr. Charlize Theron